Park Howell: Story Marketer

How I can help you grow your business – and people –through story marketing

Do you have a solid business model, but you need to get your brand story straight?

Are your people all pulling in the same direction?

Is your competition closing in?

Do you need more customers, engagement and loyalty?

Do you have a story that everyone can live into and prosper from?

If not, I am here to help. 

The Proven Story Cycle System

I’ve been in advertising for 30 years. Ran my own agency for 20 of those years. In 2006, I began studying what Hollywood knew about storytelling.

It was a turning point for me. Because I learned what every marketer should know about how to use story to clarify your message, rise above the noise and connect with customers.

Now I consult, teach, coach and speak on story marketing to help you create epic growth for your enterprise and your people.

And boy does it work! My clients have experienced as much as 400% growth through the power of story.

If that is what you’re looking for, then I’m your guy.

Here’s my system.


The Story Cycle is a 10-step process distilled from the timeless narrative structure of the ancients, inspired by the story artists of Hollywood, influenced by masters of persuasion, guided by trend-seers, and informed by how the mind grapples for meaning.

“Park Howell’s storytelling system transformed the way I look at and act in my business. Joseph Campbell’s Hero’s Journey that Park takes inspiration from in his branding and advertising work has deep and powerful insights into why we make the decisions we do and take the transformational journeys we take.  I’m a huge fan of Park and his work.” 

– Dean Newlund, Mission Facilitators International, The next phase in global business

You can learn more about the results story marketing has had on my clients here.

Teaching Business Story Strategy Around the World

In 2013, I created and began teaching the communications curriculum for the new Executive Masters for Sustainability Leadership program at Arizona State University. My mission is to help international executives advance their social initiatives further, faster through the power of story. The curriculum has been so successful that it has evolved into an additional two-year online course.

Robert McKee Business of Story podcast

On July 1, 2015, we launched the Business of Story podcast. The show connects business leaders and communicators with authors, screenwriters, story artists, content marketers and brand raconteurs to learn tips and techniques on how to use story to grow their professional services firms.

We launch a new episode every Sunday to re-ignite within you the one true superpower we all possess – storytelling – to help you judge the world in any direction you choose.e

How Can I Help You?

I have been coaching business story marketing strategy and development around the country since 2011. I am available for brand strategy consulting, team building story workshops, or as a keynote, panelist or breakout session speaker for your event.

I am a proud graduate of Washington State University.

I combine my degrees in communications and music composition and theory – with my endless curiosity about the fundamental mechanics of story – to help business leaders and communicators achieve epic growth.

I’d like to do it for you, too.

That’s my story. Now I’d like to hear yours.

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