Park Howell Business Storytelling Speaker & Trainer Bio
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Founder of The Business of Story
Author: Brand Bewitchery: How to Wield the story Cycle System™ to Craft Spellbinding Stories for Your Brand 2020
Co-author: The Narrative Gym for Business 2021
TEDx Speaker: Start Looking for Your Scenes and Your Story Will Find You
The Business of Story Podcast: ranked among the top 10% of downloaded podcasts in the world. Feedspot.com named it the #1 business storytelling podcast for 2022.
Professional Communications Advisor: Walgreens Corporate Social Responsibility
Past Professor of Storytelling: Executive Masters for Sustainability Leadership Arizona State University
Park’s Long Bio
Park Howell is known as The World’s Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.
Park is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System™ to clarify your story, amplify your impact and simplify your life. His popular weekly Business of Story podcast is ranked among the top 10 percent of the most downloaded podcasts in the world.
His book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, helps readers clarify their brand story and teaches how to tell it through three proven narrative frameworks to captivate audiences and convert customers. His new book The Narrative Gym for Business, is a short 75-page guide on how to use the ABT (And, But, Therefore) foundational narrative framework to make all of your business communications compelling.
Park consults, teaches, coaches and speaks internationally. He has guided hundreds of brands and grown thousands of leaders and their people in such organizations as Dell, The Home Depot, Hilton, Cummins, Walgreens, Banner Health and the United States Air Force.
He is a graduate of Washington State University and combines his degrees in communications and music composition and theory to help leaders excel through the stories they tell.
Park Howell is known as The World’s Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and now consults, teaches, coaches and speak internationally to help business, sales and marketing leaders excel through the stories they tell.
He is the host of the popular weekly Business of Story podcast, which is ranked among the top 10% of downloaded podcasts in the world. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business, a short 75-page guide on how to use the foundational narrative framework of the ABT (And, But, Therefore) to make you a more confident, compelling and persuasive communicator.
Park Howell is known as The World’s Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, author of Brand Bewitchery, and co-authored The Narrative Gym for Business. He is sought after internationally to help leaders excel through the stories they tell.
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