The Business of Story Podcast with Host Park Howell
How to craft and tell compelling stories that sell in your story marketing
Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing standout.
Guests include: Robert McKee, Don Yaeger, John Yorke, Jen Grisanti, Pat Solomon, Jay Baer, Nancy Duarte & Patti Sanchez, Michael Margolis, Michael Hyatt, Margaret Hartnell, Michael Hauge, Dick Orkin, Brian Palermo, Dr. Randy Olson, Michael Port, Bryan Kramer and more.
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Content marketing is about filling the sales funnel with qualified prospects. We can all agree on that, right?
We can also probably agree that there’s more competition for those prospects now than ever.
What if your funnel is clogged with the wrong visitors? You know, the non-customers? Well, today’s guest shares over 20 years of experience attracting buyers to his sales teams in the enterprise software, SaaS, and technical professional services industries. No easy feats. He knows how to use story marketing to make sure the right customer shows up at the right time to increase your conversion rates.
We’ve all found ourselves in situations where we are at odds with an audience. For example, trying to launch an internal initiative in a corporate environment to a reluctant CEO. Persuading someone to change an unhealthy behavior. Or getting someone with an opposite view to open up and see things your way. On today’s Business of Story, we review the importance of finding common ground to help your stories connect with audiences and move people to action.
With the always-on interwebs, I believe that ADHD is now a communicable disease. And, guess what? We are all the viruses. So, how do you get your brand story to rise above the noise and allow it the opportunity to be heard? Well, we’ll look at one way to do that. On today’s show, we’re going to explore the concepts of irony and juxtaposition in your business stories to help them stand out—to help you stand out—especially with your visual storytelling.
It’s often thought that keeping a business’s focus more general is a positive way to stay open to more business. But in reality, generalizing actually weakens your brand story. Learning how to be super focused and specific in your brand story’s unique offering will help strengthen your messaging, grow your business, and bring success to your brand.
When creating presentations to communicate data within your organization, it can be tempting to focus on just the data and perhaps try and fit too much into one talk. But learning how to trim down to one central theme and use genuine stories is critical to a successful presentation of data, as this narrative will help you connect with your audience and get your message heard.
Today’s guest got his start in storytelling by nearly being fired for his lack of telling stories. In fact, he points to a moment when he was in the first grade that kept him from using stories in his career for many decades. This fear was almost fatal to his work in the financial services world, yet now, he teaches people around the world how to use storytelling to connect with audiences and move them to action. (more…)
Sometimes our stories have a call to action attached to them, and we hope to inspire our audience into shifting their lives. But creating such a compelling argument can be intimidating. Using story techniques like robust characters, high stakes, and uncertain outcomes can help entice audiences, improve your brand story, and drive change.
Joel Bach is the Creator and Executive Producer of National Geographic’s Years of Living Dangerously. It is a TV show about the impacts of climate change. Joel and his team investigate how the world has been negatively affected by our warming planet, how soon permanent changes might happen, and what we can do to stop it. Their goal is to entertain, educate and engage through sustainable storytelling. (more…)
We all want to be compelling storytellers and create memorable presentations, but sometimes it’s difficult to make business data compelling. Investing in a few planning steps and letting yourself practice storytelling techniques can help you craft more authentic, compelling, and effective business presentations based on your available data.
Today we have a specialist with us. Her name is Janine Kurnoff. She and her sister, Lee Lazarus, run the Presentation Company. They’ve been doing amazing presentation work for the likes of Apple, Facebook, Pepsi, Cisco, and Hewlett-Packard, among others. Janine is on the show today to take us through what goes into creating a terrific presentation and where to find your stories. How can you have a very dedicated approach to practicing storytelling so that you get better with every presentation you make? (more…)
Reaching out to younger generations can be perilous, and it’s easy to get stuck relying on your same old techniques. But disruption of the status quo can help revamp your storytelling in a compelling way that brings adventure to your brand. That’s why it’s worthwhile to try breaking some rules and shaking up your brand story with some new techniques that focus on the full experience of your customers. (more…)
Understanding the younger generations can be challenging. We all want to attract the younger crowd to our brands, but how do we create content that allows millennials and beyond to come to us?
We have a really fascinating show for you today. It’s all about millennial marketing and how to use storytelling to connect with the millennial world. (more…)
You don’t have to go any further than Facebook Live to know that story marketing videos are all the rage. And it’s a storytelling trend that is growing exponentially.
While it can be intimidating to enter into this new world of visual storytelling, there are many easy steps you can follow to make fantastic videos without spending lots of money. (more…)