The Business of Story Podcast with Host Park Howell
How to craft and tell compelling stories that sell in your story marketing
Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing standout.
Guests include: Robert McKee, Don Yaeger, John Yorke, Jen Grisanti, Pat Solomon, Jay Baer, Nancy Duarte & Patti Sanchez, Michael Margolis, Michael Hyatt, Margaret Hartnell, Michael Hauge, Dick Orkin, Brian Palermo, Dr. Randy Olson, Michael Port, Bryan Kramer and more.
- Subscribe to the show on iTunes, Stitcher, RSS Feed & Online.
- Are you a fan? Please leave a short review here, and tell Park which guests he should have on!
From the 70+ 5-star reviews from our fans on iTunes:
- “Captivating and informative.”
- “Outstanding show. A must listen.”
- “I’m in love!”
- “Wonderful storytelling resource.”
- “An excellent resource for business communicators.”
- “Blown away!”
Your customers don’t want to hear about what you make. They want a story about what you make happen. That’s why Robert Rose urges you to transform your marketing department into a storytelling department. Turn your adverbs and adjectives into adventures in your story marketing to move your audiences to action.
One thing we can all agree on is that the digital world is a dynamic place to tell our stories.
Never in the history of advertising and marketing have brand storytellers like you had more ways to share your messages.
But these days it seems nearly impossible to cut through the clutter, and that’s why there’s a gathering every year in San Diego with the top social media experts to help you figure this out. It’s Social Media Marketing World and it just took place.
During my time in San Diego, I had the privilege of getting not one, not two, but three interviews with wonderful story brand creators. (more…)
On this show, we’ll cover how data-driven campaigns are killing the Democratic Party and how you can keep it from happening to your brand. Joining us is a highly decorated thirty-year veteran of the direct mail industry who has worked solely with the Democratic Party, Dave Gold.
Dave is the founding partner of Bouchard Gold Communications. His clients have included Senator Joe Biden, Governor Ann Richards, Congresswoman Betty McCollum, attorney generals, coalitions, causes, propositions, and initiatives. Dave has truly seen it all. (more…)
Today we are investigating how you can use story marketing to turn a commodity into commotion. We’re talking about elevating a fairly banal item, like socks, into a meaningful and sought after experience—all through the brand stories you share!
I know it sounds crazy, but socks are a $6 billion global industry. Imagine the market share you might carve out simply by disrupting the norm with story?
Today we’re going to meet two people who have done exactly that through their plucky five-year-old company, Sock Club. That’s right! I am a proud Sock Club member.
Content marketing is about filling the sales funnel with qualified prospects. We can all agree on that, right?
We can also probably agree that there’s more competition for those prospects now than ever.
What if your funnel is clogged with the wrong visitors? You know, the non-customers? Well, today’s guest shares over 20 years of experience attracting buyers to his sales teams in the enterprise software, SaaS, and technical professional services industries. No easy feats. He knows how to use story marketing to make sure the right customer shows up at the right time to increase your conversion rates.
We’ve all found ourselves in situations where we are at odds with an audience. For example, trying to launch an internal initiative in a corporate environment to a reluctant CEO. Persuading someone to change an unhealthy behavior. Or getting someone with an opposite view to open up and see things your way. On today’s Business of Story, we review the importance of finding common ground to help your stories connect with audiences and move people to action.
With the always-on interwebs, I believe that ADHD is now a communicable disease. And, guess what? We are all the viruses. So, how do you get your brand story to rise above the noise and allow it the opportunity to be heard? Well, we’ll look at one way to do that. On today’s show, we’re going to explore the concepts of irony and juxtaposition in your business stories to help them stand out—to help you stand out—especially with your visual storytelling.
It’s often thought that keeping a business’s focus more general is a positive way to stay open to more business. But in reality, generalizing actually weakens your brand story. Learning how to be super focused and specific in your brand story’s unique offering will help strengthen your messaging, grow your business, and bring success to your brand.
When creating presentations to communicate data within your organization, it can be tempting to focus on just the data and perhaps try and fit too much into one talk. But learning how to trim down to one central theme and use genuine stories is critical to a successful presentation of data, as this narrative will help you connect with your audience and get your message heard.
Today’s guest got his start in storytelling by nearly being fired for his lack of telling stories. In fact, he points to a moment when he was in the first grade that kept him from using stories in his career for many decades. This fear was almost fatal to his work in the financial services world, yet now, he teaches people around the world how to use storytelling to connect with audiences and move them to action. (more…)
Sometimes our stories have a call to action attached to them, and we hope to inspire our audience into shifting their lives. But creating such a compelling argument can be intimidating. Using story techniques like robust characters, high stakes, and uncertain outcomes can help entice audiences, improve your brand story, and drive change.
Joel Bach is the Creator and Executive Producer of National Geographic’s Years of Living Dangerously. It is a TV show about the impacts of climate change. Joel and his team investigate how the world has been negatively affected by our warming planet, how soon permanent changes might happen, and what we can do to stop it. Their goal is to entertain, educate and engage through sustainable storytelling. (more…)