Glenn Ginsburg

#460: How to Use the Creator Economy to Build Belief in Your Brand Story

#460: How to Use the Creator Economy to Build Belief in Your Brand Story

In his memoir Shoe Dog, NIKE Founder, Phil Knight said, “People, sensing my belief, wanted some of that belief for themselves. Belief, I decided. Belief is irresistible.”

How well have you built belief in your brand through the stories you tell?

Or maybe the more important question is, “How do you build belief in your brand through the stories you tell?

Glenn Ginsburg, President of QYOU Media, Inc., an award-winning, full-service media and marketing company that creates influential, digitally native and creator-centric marketing and social campaigns for some of the most beloved entertainment franchises in the world, will show you how they build belief in the movies they market.

With experience across the creator economy and entertainment industry, Glenn joined the QYOU team in 2015 and oversees brand partnerships, strategy, creative content development and distribution for campaigns for a client roster that includes Warner Bros, Disney, Universal Pictures, Activision, Ubisoft, Capcom, MGA and more

Glenn discusses his work in the entertainment industry, particularly in marketing and storytelling for movies.

He shares his experience working with big movie studios and the challenges and opportunities they present highlighting successful campaigns for movies like Scream 5 and 6, and Wonka, where they leveraged social media platforms and creators to engage and reach new audiences.

QYOU Media is a company that specializes in creating and distributing branded content through social media platforms. They work with brands and creators to tell compelling stories that resonate with audiences.

One of their successful campaigns was for the movie Willy Wonka, where they collaborated with a chocolate artist to recreate the magical chocolate case from the film.

The campaign generated millions of views and drove awareness and excitement around the key themes of music, magic, and chocolate.

Glenn’s team focuses on storytelling as a core function of their company and ensures that the messaging is aligned with the brand’s ethos and the audience’s expectations.

Discussed in This Episode:

  1. Authenticity and storytelling are key elements in successful influencer marketing campaigns.
  2. The use of social media and influencers allows for innovative and creative marketing strategies that generate excitement and interest in your brand. 
  3. How to use a combination of organic and paid media to reach a larger share of voice and scale your campaigns.
  4. How to maintain authenticity with your audience and work with the right partners (brands and creators) – 1+1=3.
  5. Identify creators who speak to the communities they want to deliver, drive that action, look into their libraries and look at the creative formats they already do, where it’s successful every time.
  6. #1 most important thing is the curation of stories.


  • 00:00 Introduction and Background
  • 06:08 The Rise of Creators and Influencers
  • 15:20 Successful Campaigns: Scream 5 and 6, and Wonka
  • 28:42 Creating Compelling Branded Content
  • 34:54 The Importance of Reason to Believe
  • 42:36 Applying Reason to Believe to Different Industries
  • 49:54 The Power of TikTok


Popular Related Episodes You’ll Love:

Your Storytelling Resources:



Connect with me:


Listen To More Episodes