Are you viewing your brand’s stories from your customers’ point of view? In our content-driven world, how your business conveys your brand message through writing matters more than ever. As more brands tell their stories online, your audience’s attention span dwindles – so do you know how to take risks with your business writing?
Ann Handley is known as the First Lady of content marketing and one of the most influential women of social media for more than a few reasons. She continuously shares inspiring tips on how brands can make their business writing bigger, bolder and braver:
“A bigger story puts your company in the larger context of what people care about.
A bolder marketer upends the status quo, telling a story that hits on specific challenges your audience has (but no one else is talking about in the right way for a certain audience).
Gutsier, braver voice is a differentiator in a sea of mediocre content.”
Ann Handley joins the Business of Story podcast to share advice on how to improve our business writing and become better audience-focused storytellers. Time to think bigger, bolder and braver with your content marketing.
[Did you picture Anne’s tiny house accurately? Check the photo here!]
Listen To More Episodes