Business Branding & Storytelling Strategy Workshops

Achieve Epic Growth With Proven Story Strategy Process

For 30 years Park Howell has helped companies and organizations experience legendary growth by using the power of story to define their brand and connect with their customers.

At your organization, in Phoenix, AZ or via live video, Park will guide you and your team through the proven 10-step Story Cycle process to help you craft and tell compelling brand stories to drive epic growth for your business or organization. You’ll learn why storytelling is more important now than ever to rise above the noise of the attention economy. I’ll show you how to use

In the workshop you’ll learn why storytelling is more important now than ever to rise above the noise of the attention economy. I’ll show you how to use story to connect with audiences at a human level to move them to action.

Attend If You Want To

  • Clarify your personal brand story to grow your influence
  • Dial-in the why you do what you do by letting your personal passions drive your professional pursuits
  • Create a powerful personal value proposition to make your message timely, relevant and irresistible

In The Story Cycle You Will Learn How To:

The most obvious result of getting your brand story straight is to improve your marketing and grow your business. You will overcome division, confusion, turmoil, fragmentation and apathy about your brand by helping you:

  1. Grow your product or service offering as you define its position, promise, personality and purpose through a brand story that aligns with your mission and resonates with your audiences: customers, donors, supporters, investors, employees and vendors
  2. Grow team camaraderie as you build consensus around the foundational brand narrative everyone can live into and prosper from
  3. Grow your customer base by connecting their personal journeys with your brand story to be instantly relevant, useful and empowering
  4. Grow sales volume and ritualistic use of your product or service by serializing your brand story through your sales programs, advertising, content marketing and customer experience
  5. Grow your brand legend by providing all of your audiences with story elements to ignite word of mouth marketing as they become your brand evangelists
  6. Grow as a business leader by knowing how to share your origin/founder story that inspires people about your vision

ParkandCo-story-cycle-Bold copy

Click on the image to learn more about how the Story Cycle process will grow your business.

Achieve a greater return on your marketing investment as you…

  • Lead more effective marketing across all channels
  • Create more consistent messaging
  • Capitalize on consumer trends
  • Enjoy heightened brand relevancy
  • Increase your customer interaction
  • Improve loyalty and retention
  • Inspire employee engagement
  • Build leadership consensus around your brand story

And that starts by getting your brand story straight through our Business of Story workshops.


As the old story adage goes, “start with the end in mind,” click on the image and learn what I ask our attendees to do following the workshop to expand their storytelling chops.

Who Should Attend Our Story Cycle Workshop: 

Although everyone can grow personally and professionally by attending a Business of Story workshop, emerging companies between $10 million and $50 million in annual revenue benefit the most. Why? Because they seem more receptive to the new ways of story marketing. They’re nimble, innovative and typically more disruptive in their markets.  Forward thinking nonprofits also take great leaps forward when they get their stories straight.

Are you one of these folks? If so, Park willl guarantee you will ignite your growth through one of our workshops.

  • Owner of a dynamic professional services firm who needs to clarify your brand story
  • B2B brand strategist who desires to connect with customers on a more human level
  • Content marketer trying to rise above the noise with your messages
  • Sales professional seeking to turn promotion into production
  • C-suite powerpoint pundit who must turn data into drama
  • CSR executive who wants to move your social movements further, faster
  • Nonprofit leader striving to profit from your communications
  • A business underdog wanting a leg up on your competition

That’s right, Park offers a 100% guarantee on the workshop. If you are not completely delighted with the outcome, he will reimburse 100% of your investment. Even if you’re only ninety-eight-and-three-quarters percent happy, as Dr. Seuss would put it, he’ll refund your money.

You have nothing to lose! Regain the one true super power we all possess – storytelling – and nudge the world in any direction you choose starting with the epic growth of your company or organization.

Contact Park right now to start the process. If you’re still unsure, here’s what a few people have to say about the power of Business of Story workshops.

People Who Love Working With Park

“I thought the content was great!  Your approach to story telling is dead on and the supporting materials and tools I think would be very helpful to those trying to hone their story telling (selling, writing, counseling and coaching, etc.) skills.”   – Cliff Woodbury, Sr. VP. Marketing & Communications, Ewing Irrigation and Landscape Supply

“The Business of Story workshop was full of valuable information about the importance and usefulness of stories in many aspects of business. I attended this workshop for multiple reasons – to become a better storyteller in presentations, to use stories in my marketing and to help in writing a business book in a story format. Park provided a user-friendly framework for creating stories that I will be able to use to help with all of those areas. Park’s passion about stories is contagious and inspiring as well. My only complaint is that I wish the workshop was longer!”   – Donna Dobrovich, Leadership Coach

“I recently attended a taster version of Park’s storytelling class. Loved the model and plan to apply for my business.” – Lori Severson, Board member at Girls Rule Foundation

Park introduced his Story Cycle Process to a cross-functional team preparing a situational analysis for our strategy development process. The process is truly powerful, but without Park’s coaching and insights we would not have delivered a transformational outcome. The team presented their findings and the response was overwhelmingly positive. Our leadership commented not only on the thoroughness of the research, but the creativity of the delivery and engagement with the audience. We continue to use Park’s process to breakout of the corporate-speak and engage our employees in telling the story of our company. – Dan Killoren, Senior Planning Analyst – Strategy, Salt River Project



Listen Online Now