1.12 Build a Better Brand Story Sprint Cohort
January 2021 Build a Better Brand Story Sprint
Tuesdays and Thursdays at 11 am MST from 1/12 – 1/28
Zoom Link: https://us02web.zoom.us/s/86571648354
*Please bookmark this page for reference later*
ACT I: Clarify Your Story
- Read how other brands have developed their story in our Case Stories.
- Positioning example featuring Red Bull
- To learn about using the ABT in your business communications, listen to this Business of Story episode: How to Use the ABT in Your Brand Storytelling with Dr. Randy Olson.
- Hear how Cassa Grant arrived at her unique brand story on the Business of Story podcast.
- BONUS: Listen to how Rock ‘n Roll drumming legend Kenny Aranoff shares his purpose-driven brand story.
ACT II: Amplify Your Impact
ACT III: Simplify Your Life
Some additional fun:
ABT words to live by: