January 2021 Build a Better Brand Story Sprint

Tuesdays and Thursdays at 11 am MST from 1/12 – 1/28

Zoom Link: https://us02web.zoom.us/s/86571648354

*Please bookmark this page for reference later*

ACT I: Clarify Your Story

Session 1

Class Resources:

WEEK 1:

• Read how other brands have developed their story in our Case Stories.
• Positioning example featuring Red Bull
• To learn about using the ABT in your business communications, listen to this Business of Story episode: How to Use the ABT in Your Brand Storytelling with Dr. Randy Olson.

Session 2

• Hear how Cassa Grant arrived at her unique brand story on the Business of Story podcast.
• BONUS: Listen to how Rock ‘n Roll drumming legend Kenny Aranoff shares his purpose-driven brand story.

Kenny in one of our PQ leadership ZOOM sessions: Always the entertainer.

ACT II: Amplify Your Impact

Session 1

Session 2:

ACT III: Simplify Your Life

Session 1

Some additional fun:

Session 2:

ABT words to live by: