ABT Resources
ABT In Marketing Resources
Provide your feedback for the ABT in Marketing course
The Applied Science of Storytelling
They Say / I Say: The Moves That Matter in Academic Writing
Excerpt from Houston, We Have a Narrative” on the 3 forms of the ABT
Nicholas Kristof’s Advice for Saving the World
‘Data-Driven’ Campaigns Are Killing the Democratic Party by Dave Gold on Politico
#219: Can Story Structure Make Your Content Viral? with KeithKeith Quesenberry
#257: Words That Work in Your Brand Storytelling with Candice Frazer
Pioneering coach George Raveling’s surprising connection to MLK
The Writers Journey: Mythic Structure for Writers by Christopher Vogler
The Bewitchery of Story
Adelante Sustainable Healthcare Case Story
Avein Saaty-Tafoya on the Business of Story Podcast
Avnie & Dr. Sham Shridharani on the Business of Story podcast
Andre Martin-Hobbs on the Business of Story podcast
