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#97: How to Play Bigger And Dominate a Category With the Brand Story You Own
#97: How To Play Bigger And Dominate A Category
Most people believe that the best product wins. That used to be true when consumers had fewer choices. But today we have abundant competing products and services. Therefore, defining a new and unique category for your offering is what will separate you from your competition and ensure your survival. (more…)
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Growing from Startup to Scale-Up
Starting a business has never been easier, but growing a startup and scaling it to become a big business is harder than ever. Most who try get stuck or hit…
![](https://businessofstory.com/wp-content/uploads/2018/02/clark-young-143623-1024x681-318x180.jpg)
Don’t Invent Your Story, Spotlight it!
As a brand creator, I talk with a lot of entrepreneurs who are worried and lost when it comes to thinking about using their story to grow their business. They…
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How to Create Your Personal Brand Story to Grow Your Business
I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies…
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4 Easy Steps to Clarify Your Brand Position Statement
Every epic brand story starts with a positioning statement that differentiates you from the masses Leo Tolstoy, the famous Russian author, wrestled with the existential crisis of finding meaning in…
![](https://businessofstory.com/wp-content/uploads/2016/01/recycle-1-e1451949755609-318x180.jpg)
Brand Story Reframing: From Water Utility to Experts at Scarce Resource Management
The first step in the Story Cycle brand authoring process is to establish your backstory: the setting of your story. We ask three questions to spark conversation what your brand’s…
NEW: Interactive Business of Story Brand Workbook
This NEW, fully interactive workbook with video tutorials will guide you through the proven 10-step Story Cycle process to help you craft and tell a compelling brand story that will sell like never before.
![Brand Storytelling Workbook using the Hero's Journey and the Story Cycle System](https://businessofstory.com/wp-content/uploads/2018/02/Workbook-Only-e1501188668415-232x300.jpg)
This Issue's Contributors
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![How-to-Narrow-Your-Focus-to-Bring-Growth-to-Your-Business-Greg-Head](https://businessofstory.com/wp-content/uploads/2017/02/Greg-Head-150x150.jpg)
![](https://businessofstory.com/wp-content/uploads/2018/02/AnnieFranceschi_Headshot-989x1024-150x150.jpg)
![](https://businessofstory.com/wp-content/uploads/2018/02/Michael-Gass-Portrait-325x400-150x150.jpg)