Search results for “don miller”
How to Use Small Stories for Huge Impact in Business Communications
…us don’t have those stories at the ready. So don’t forget about or underestimate the power of your small stories to own a room. Can you think of a…
Don’t Invent Your Story, Spotlight it!
…so your branding and your marketing – they just need to make sure your ideal clients don’t miss those things about you.” I believe that when you finally stop worrying…
How to Create Marketing Momentum With Your “Know, Like & Trust” Storytelling Flywheel
…and more distinctively than your competition? If you don’t stand for something then you won’t stand out in our crowded, noisy world. If your customers don’t know what you stand…
How to Find the Story in Your Story
…work is criticized or isn’t up to your own standards, don’t take it personally. If you receive lots of accolades and exposure, don’t let it get to your head. Keep…
Why Storytelling is Important for Local Businesses
…with people you don’t trust, right? You discuss your ups and downs only with your close friends and family. By doing so, you make your close people feel valued. The…
The Benefits of Handling Customer Complaints
…If you don’t believe me, consider the following advantages a single response can provide: Recover and retain unhappy customers. Many companies don’t respond to social media complaints at all. If…
How Storytelling Soft Skills Can Create Better User Experiences in Technical Careers
…the production output of hard skills is more measurable. And, technically, it is. But what happens when you don’t have a clear vision of the digital project mission you’re on…
Don’t put off reading this post.
I’ve been putting off writing this post for a long time. The resistance has been strong. But given that it’s a new year, and all of our resolutions are on…
Don’t Kill Your Green Marketing with These Clichés
The 18 Symptoms of “Gang Green” in your Green Marketing If you’re a green marketer or chief sustainability officer, and you answer “yes” to three or more of the following…
10 Brand Story Elements of REI’s Disruptive #OptOutside Black Friday Campaign
…audience includes all of those consumers who don’t shop at REI, but now have a new meaningful story through which to view the retailer and what it stands for. 3….
