Search results for “don miller”

How to Use Small Stories for Huge Impact in Business Communications

…us don’t have those stories at the ready. So don’t forget about or underestimate the power of your small stories to own a room.   Can you think of a…

Park Howell

Don’t Invent Your Story, Spotlight it!

…so your branding and your marketing – they just need to make sure your ideal clients don’t miss those things about you.” I believe that when you finally stop worrying…

Annie Franceschi

How to Create Marketing Momentum With Your “Know, Like & Trust” Storytelling Flywheel

…and more distinctively than your competition? If you don’t stand for something then you won’t stand out in our crowded, noisy world. If your customers don’t know what you stand…

Park Howell

#484: How to Share Your Brand Story With Those Who Don’t Look Like You

#484: How to Share Your Brand Story With Those Who Don’t Look Like You When I started working with Moving2Canada on their brand storytelling earlier this year, I realized that…

Park Howell

#487: How to Ask Better Questions and What Happens When You Don’t

#487: How to Ask Better Questions and What Happens When You Don’t Have you ever been in a collaborative exercise and, with all good intentions, peppered your team member with…

Park Howell
Brand storytelling designing your customer journey for word ofmouth marketing

The Benefits of Handling Customer Complaints

…If you don’t believe me, consider the following advantages a single response can provide: Recover and retain unhappy customers. Many companies don’t respond to social media complaints at all. If…

Jay Baer

Growing Revenue and Retention for Your SaaS Brand with Dan Balcauski

…wouldn’t customers just build this themselves?” At first, it seemed like a silly question—we had teams of engineers working on it. But then it clicked: customers don’t necessarily know the…

Vivian Schroeder

10 Reasons Why You Should NEVER Use the ABT Story Structure

…solution until they have a f*cking problem.” Here’s how he put it: http://businessofstory.com/wp-content/uploads/2023/06/Christopher-Lochhead-Short.mp3 Granted, you probably don’t want to use the trigger word “but” when coaching: “Sally, you have been…

Park Howell

Why Storytelling is Important for Local Businesses

…with people you don’t trust, right? You discuss your ups and downs only with your close friends and family. By doing so, you make your close people feel valued. The…

Guest Author

Don’t put off reading this post.

I’ve been putting off writing this post for a long time. The resistance has been strong. But given that it’s a new year, and all of our resolutions are on…

Park Howell