Search results for “don miller”
How You Can Get the Upper-hand on Coronavirus
Let’s face it (don’t touch yours, by the way), one of the most powerful ways you can defeat the coronavirus which causes the filthy Covid-19 disease is literally in the…
How Web Design Helps You Tell Your Brand Story
…unnecessary words that don’t help them learn anything new. At the same time, you need to make sure you create and maintain your brand’s tone of voice and authority. Also,…
How the ABT Narrative Framework Closes a Compelling Story Loop For You
…crystal clear with your prospects, buyers and customers about your offering so they don’t make up a story about you. That’s where the ABT (And, But, Therefore) narrative framework comes…
#401: How to Use Ultrasonic Storytelling in the Manufacturing Industry
…a lesson here, and that is people don’t buy what you make but what you make happen. Outcomes trump your offering every time. No one knows that better than today’s…
Storytelling: The Jiu-Jitsu of Leadership Communications
…The Creation Principle by telling a quick anecdote using the five primal elements of a short story for big impact to illustrate your business point (show, don’t tell). You end…
Understanding Your Business Narrative, so Customers Know Where They Fit
…stories in the first place. When I think about brands that seem to get it right all of the time (though they don’t), brands like Nike, Apple, Coca-Cola or Qantas…
How to Grow Your Business Without Changing Who You Are
…your business thriving, you need to stand out. If you don’t have the biggest budget, you need to fascinate your clients. In my decade of research studying over a million…
#100: How to Step Up Your Leadership Game With Storytelling
…about lifting weights.” – Josh Spodek “I think the reason people don’t do stuff is often not because they don’t see the value in it, it’s that they can’t find…
Your Internal Story Shapes Your Brand Success
…goals? What happens when it’s not contributing to your brand success? I don’t mean the story you tell from the stage or cleverly craft into powerful messaging statements. I’m talking…
7 Habits of the Highly Effective Storytelling Marketer
…shared beliefs and values. Features and functions don’t. Story marketers know that people don’t buy what you make. They buy what you make happen. And you share those outcomes through…
