Ross Sylvester

#254: Unveiling Your Brand Story During the COVID Road of Trials

#254: Unveiling Your Brand Story During the COVID Road of Trials 

The COVID-19 pandemic has brought many challenges and disruptions, leading many brands fearing what’s next. But in actuality, there is no better time to embrace change and focus on transformation. Now more than ever, innovation is welcomed by consumers due to the mindset that follows a global disruption like this. In this episode, Ross Sylvester, Product Lead for SponsoredScholar at CampusLogic, shares how to unveil your spellbinding brand story during COVID-19 so your brand can come out of this crisis on top.

Discussed in this Episode

  • Why your brand must be disruptive to be relevant
  • Ross’ story fails and how to overcome your own story fails
  • Why intentional storytelling is one of the most powerful tools we have as humans
  • The five paradigm shifts that occur when you understand the power of storytelling
  • What understanding storytelling frameworks and the application of them can do for your brand goals

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