Tom Matte, Advertising Veteran

#136: What You Can Learn From a Brand Storyteller Who Broke His Brain With Drugs

#136: What You Can Learn From a Brand Storyteller Who Broke His Brain With Drugs

Our subconscious mind is one of our greatest mysteries. Sigmund Freud believed that the conscious mind is only the tip of the iceberg, and the enormous subconscious was an ocean of thoughts, feelings, memories, and instincts all meshing to create ourselves.

As storytellers, we often think only of how our stories will be received by the conscious minds of the audience. But we may be missing out on a critical piece of storytelling technique by not considering what is below the surface. Our guest is here to tell us just how powerful the subconscious mind can be.

Tom Matte is a veteran of advertising with a unique characteristic. After years of struggling with addiction, and substance-induced delusions, his brain is now extremely sensitive to noticing the subtext in your stories.

The journey of his mind breaking and healing has allowed him to help you with your storytelling by changing the way your audience can be subtly attracted to your brand’s message with the superpower known as “Upsight.” To harness the subconscious power of Upsight and subtext, join us today and make your story affect your audience on the deepest possible level.

In This Episode, You Will Learn

• How, according to Tom, everything, every story, has a subtext our subconscious is constantly alerted to
• How he has a new superpower he calls “Upsight,” and how you can look for it in your world.
• How an angel visited him in Starbucks and saved his life.

Key Quotes

“When you have a niche and you claim a place in the market, you have a halo effect. It creates positive ripple effects.” – Tom Matte

“The breakdown is important for the buildup.” – Tom Matte

“I didn’t differentiate myself. I had this ability to see problems in a different way and I never once presented it.” – Tom Matte

“You have to be explicit in your storytelling to get your message across, otherwise your audience makes up their own story.” – Park Howell

Mentioned In This Episode

• Tom Matte
• Tom Matte Twitter
• The Five Stages of Storytelling Grief
• Episode 36: Michael Gass
• Atlantic Journal: Head Case
• Madness Math and Marketing

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