Podcast

#502: How a Brand Story of “Turning AI Into Actual Intelligence” is Driving Growth

Did you see Jerry Seinfeld on the Tonight Show describing Artificial Intelligence?

He said, “We’re smart enough to invent AI, dumb enough to need it, and so stupid we can’t figure out if we did the right thing.”

I still crack up at the term “Artificial Intelligence,” because as Jerry points out, most of our intelligence is artificial anyway.

And there, my friends, is the crux of the brand narrative we created for Tampa-based Green Irony, which turns AI into actual intelligence you can activate to drive smart growth.

Meet Banks, Green Irony’s flying pig mascot.

Aaron Godby, founder Green Irony, said, “We first set up shop in 2016 as a highly-specialized Salesforce integration and implementation partner.

“Working alongside technology leaders across a range of industries, we grew increasingly frustrated watching organizations become seemingly so accustomed to underperforming tech investments, that seeing a new initiative deliver tangible ROI felt akin to pigs flying. “

His journey has taken him from solving large-scale systems integration challenges for brands that include Spirit Airlines, Anheuser-Busch and Primerica, to now infusing AI into the enterprise using Agentforce as one of Salesforce’s leading partner implementers.

Aaron came up with his brand name Green Irony because most enterprises invest tens of thousands of dollars in AI implementation with the hopes of quadrupling their ROI but their integrations typically go sideways due to legacy systems that create chaos because they don’t communicate as a network effectively.

Ironically, the “investment” quickly becomes sunk costs without achieving the desired outcomes.

Aaron and his team leveraged the Story Cycle System™ to refine its brand story in early 2024 and have accelerated their growth with the compelling brand narrative of: “Green Irony, Turning AI Into Actual Intelligence… that will accelerate (fill in the outcome relative to the specific audience needs).

He shares his story on this week’s show.

What’s In It For You:

How effective storytelling will humanize the AI industry to accelerate your brand’s growth.
Finding the right brand narrative can make AI approachable and actionable.
How to recruit and retain top talent to your tech firm using the ABT (And, But, Therefore) narrative framework.
Why IT stories that illustrate outcomes trump messages about processes.
How to leverage the human connection with tech communication.