Dr. Randy Olson

#405: ChatGPT Meets the ABT: Friend or Foe for Your Business Storytelling?

#405: ChatGPT Meets the ABT: Friend or Foe for Your Business Storytelling?

Artificial intelligence, especially with the introduction of ChatGPT, is an earth-shaking development in content creation and business communications.

But many people fear that the bots are going to rise up and dominate the human species. Is an AI apocalypse at hand?

Lately, we’ve been asked if AIs like ChatGPT will render our Business of Story training obsolete, especially our work with the ABT (And, But, Therefore) agile narrative framework.

So we put ChatGPT to the test.

In this episode, you will learn what I and Dr. Randy Olson, the Harvard-trained evolutionary scientist-turned-Hollywood filmmaker have learned working with ChatGPT and the ABT.

Randy and I co-wrote The Narrative Gym for Business, which is a crisp 75-page guide that helps you understand narrative form versus content and how to craft the ABTs on three primary, secondary and tertiary levels.

We have learned that you have to understand the ABT agile narrative framework from a very human perspective if you are going to prompt ChatGPT appropriately and recognize if the AI is actually taking you where you want to go.

For instance, a friend provided ChatGPT with this prompt: Does Chat GPT suffer from “garbage in, garbage out” problems?

Here’s what ChatGPT had to say for itself:

“Yes, like any machine learning model, Chat GPT can suffer from “garbage in, garbage out” problems. This means that if the input data or training set used to train the model is of poor quality or contains biased or incorrect information, the output generated by the model may also be of poor quality or biased.

To mitigate this, Chat GPT was trained on a large and diverse dataset, but it is still important for users to be mindful of the quality of the input they provide and to critically evaluate the responses generated by the model. It’s also important to note that Chat GPT is an AI language model and not a human, and it may make mistakes or provide inaccurate information, so it should not be solely relied upon for important decisions or information.”

Its response underscores the golden rule of using ChatGPT. You must know how to prompt it properly and you must know where you’re going to recognize the proper content it may or maynot provide you.

However, the potential power of ChatGPT becomes more obvious when you view it from evolutions two primary functions of variation and selection. ChatGPT provides you with variation (a variety of ABTs on your subject matter) quickly and effortlessly which leads to you selecting the best ABT for your needs.

But, you have to understand implicitly how to build ABTs first to leverage the variation/selection benefit of ChatGPT. We have learned that the AI gets the ABT form fairly easily but mostly muddles the content having it in the wrong place that can make your message impotent.

Randy talks about ChatGPT being like a race car. It has the tremendous horsepower to get you where you want to go fast but you have to know how to steer it. Without understanding the ABT on a human level and how to build one, ChatGPT will deliver false positives that will negatively impact your communications.

So is ChatGPT a friend or foe of the ABT? Listen to our conversation and decide for yourself.

Discussed in this episode:

  1. Are ChatGPT and other AIs like Jasper an obstacle or opportunity for the ABT ad business storytelling?
  2. What is the difference between content and form in your storytelling?
  3. How ChatGPT expresses the evolutionary dynamics of variation and selection to find your most powerful ABTs.
  4. Garbage in, garbage out: why you need to know what you’re looking for to ensure ChatGPT provides what you need.


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