Robert McKee is a legendary author, screenwriting coach, and creator of the Storynomics and STORY Seminars. He rejoins the Business of Story podcast to help us connect the role of Hollywood to business storytelling. In this episode, Robert shares how to keep our audience engaged and connect with them emotionally to move them to action.
Robert authored what many in the movie business deem the bible of screenwriting in his book STORY: Substance, Structure, Style, and the Principles of Screenwriting. We recommend you listen to Robert McKee’s first interview with Park on Business of Story here.
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A culture cannot evolve without honest, powerful storytelling. When society repeatedly experiences glossy, hollowed-out, pseudo-stores, it degenerates. We need true satires and tragedies, dramas and comedies that shine a clean light into the dingy corners of the human psyche and society. – Robert McKee