How 16 Characteristics of Greatness Apply to Storytelling
#56: How 16 Characteristics of Greatness Apply to Storytelling Marketing
What are the 16 characteristics of greatness, and how you can apply them to your storytelling marketing? Don Yaeger, award-winning keynote speaker, business leadership coach, and an eight-time New York Times Best-selling author, joins us for the Business of Story podcast to discuss how empathy and asking the right questions are the core of compelling storytelling.
From years of interaction with extraordinary individuals, he has derived 16 characteristics of greatness that apply to successful business storytelling strategies.
One of the most vital aspects of a good story is asking the right questions. We need to be able to break down barriers to really open up our story. Using empathy and humor, Don Yaeger walks us through his detailed interview process, which includes asking unique and driving questions that will create interesting stories.
Want more insight on Don’s storytelling marketing tips and techniques? Visit Don’s website Donyaeger.com.
Are you ready to get your brand story straight? Get your storytelling marketing started with the DIY guide to compelling brand stories that sell.Listen To More Episodes