Businesses are quickly realizing the power of brand story marketing. When you have an authentic story with values your customers can relate to, your prospects of success skyrocket.
But for many, crafting a story may seem like a difficult task. What do you focus on? Where do you begin? These questions are more common than you think, and to help you clarify your business’ purpose and find your story, we will demonstrate our Story Cycle System for you.
George Grombacher, Phoenix entrepreneur, financial advisor and host of the Money Savage Podcast, is here to find his brand purpose for his new business, Money Peace University.
George’s goal is to help companies and their employees find peace of mind in regards to their finances. We’ve given him our DIY Guide to Craft And Tell Compelling Brand Stories That Sell workbook, and I guide him through the steps of the proven 10-step process to clarify his purpose and brand story. You can do the same as you follow along and apply my guidance to George to your story.
In This Episode, You Will Learn
- George’s process in the DIY workbook
- Clarifying your purpose-driven brand story
- Why finding your purpose first is more important than your passion
“One of the big troubles with our culture is that most of us are not happy with our work.” – George Grombacher
“Why so many people are not engaged in their work is because they are not living into their authentic selves.” – Park Howell
“Stop looking for your big story and start finding the important scenes that have shaped who you are.” – Park Howell
“You need to humanize your offering because you need to stress the human impact of your service.” – Park Howell
“Innovative isn’t special. It’s the price of entry.” – Park Howell
Mentioned In This Episode
- George Grombacher
- Money Savage Podcast
- DIY workbook link
- Christopher Lochhead Podcast
- Connor Moore Podcast
Business Story Strategist, Keynote Speaker, and Brand Raconteur
Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.Listen To More Episodes