Is there a better way to share and embody your brand story than through content marketing? No, there’s not. Content marketing is one of the best ways businesses utilize storytelling marketing strategies to connect with customers, build trust and ultimately, drive sales. On this Business of Story podcast featuring content marketing evangelist Joe Pulizzi, founder of Content Marketing Institute, learn how to write stories that resonate with customers.
Many brands are unsure where to spend time and effort online. One of Joe’s biggest tips for marketers is to simplify marketing strategies. This means brands should be spending more time and effort on a few channels consistently. Being everywhere and not making an impact is one of the biggest follies marketers still make today. Above all, be patient. Building engaged audiences that convert to new business takes time.
Read more of Joe’s superb content marketing insights any of his 4 books. His most recent book, Content Inc: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, shares how to develop valuable content, build an audience around that content, and then creating a product for your audience. Get more content marketing tips on Joe’s website or at Content Marketing Institute.
Are you ready to get your brand story straight? Get your business content marketing started off right by trying our revised DIY guide to a compelling brand story.Listen To More Episodes