Podcast

Dave Keil

#482: How to Tell Your Purpose-Driven Brand Story

Imagine that you’re a smart, hard-working entrepreneur who can’t wait to start your own business.

But you’re disillusioned because you don’t have the start-up capital to launch a brand.

Picture a purpose-driven franchise holding company whose mission is to help create franchise opportunities for the disenfranchised.

That’s what today’s guest is all about.

Dave Keil, CEO of Franworth and Beloved Brands and founder of Franchise for Good, shares his journey from working in Fortune 500 companies to the franchise world.

Growing up and moving 15 times taught him the importance of finding his own purpose and being true to himself.

In his career, he learned the power of purpose in driving decision-making that makes a positive impact.

He shares examples of how purpose transformed businesses, such as Ecolab’s focus on saving lives through hand hygiene and Honey Baked Ham’s emphasis on making occasions more special.

Dave also discusses his role at Franworth and the diverse range of purpose-driven brands they work with.

To reflect Franworth’s commitment to helping make franchise opportunities available to the disenfranchised, they are rebranding the company to Beloved Brands.

Beloved Brands aims to bring high-quality products and services to underserved communities through franchising with a mission to open up franchising opportunities to anyone, regardless of their financial situation.

He shares the process of selecting franchise owners based on leadership qualities and fiscal responsibility, and the company’s efforts to raise funds to support aspiring entrepreneurs. What’s In It For You:

Finding your purpose and staying true to yourself is essential for personal and professional growth.
Purpose-driven businesses have a greater impact and can connect with customers on a deeper level.
Franchising combines entrepreneurship and innovation with a system designed for efficiency and scale.
Beloved Brands aims to bring high-quality products and services to underserved communities through franchising.
Writing down goals and simplifying business operations are key to success.
Franchises for Good applies franchising principles to non-profit organizations.