Kimberly Roland

#264: How to Grow Your Small Business Story During COVID-19

#264: How to Grow Your Small Business Story During COVID-19

The COVID-19 pandemic has affected organizations of all sizes, but in particular, small businesses have been some of the hardest hit. As local and national governments implemented a mandatory shut down, many small businesses lost everything they had, and now a majority are hanging on by a thread. But small businesses are a crucial component to a robust economy; without them, the entire nation suffers. In this episode, Kimberly Roland, Director of Innovation and Entrepreneur Programs for Better Business Bureau (BBB) Serving the Pacific Southwest, shares how small business owners can weather the storm and emerge a stronger brand.

Discussed in this Episode

  • Suggestions and strategies for how small businesses can cut costs and save money during uncertain times
  • Kimberly’s advice on how small businesses can prepare for and weather through future pandemics and/or crisis
  • The benefits of having an online presence, incorporating e-commerce, and sharing your story on your website and on your social media channels
  • Challenges small businesses face when it comes to moving their business online and how they can overcome these obstacles

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