Podcast
#252: How to Amplify Your Brand Storytelling With Interactive Content
#252: How to Amplify Your Brand Storytelling With Interactive Content
2020 has been coined, “The Decade of Distraction” and as brand communicators, we can all relate to the challenge of remaining connected with our audiences and standing out amongst the digital noise.
As competition for attention continues to increase, it is imperative that brands find new ways to connect with their audience. I have asked the interactive content guru, Saksham Sharda, to share his thoughts on how to increase your stories’ connectivity, increase your conversion rates, and make your customers a part of your brand story.
Discussed in this Episode
- Why millennials don’t want to be told a story, but to interact with one
- How to feed the human need for curiosity to create irresistible content
- Why interactive storytelling is more important now than ever
- Tips for how to use interactive storytelling in your branding and marketing
- Why Saksham believes your sales success is only 20% of the story and 80% of how
it’s delivered
Resources & Links
- Outgrow.co
- Business of Story listeners can get a 20% discount using coupon code “Outgrow+BOS20”. To redeem, enter in the chatbot found in the bottom right-hand corner of outgrow.co
- Connect with Saksham on Linkedin
- Connect with Saksham on Facebook
- Follow Saksham on Twitter
- Follow Saksham on Instagram
- Brand Bewitchery
- #248: The Story of My Brother’s Battle With COVID-19
- The Social Media Storytellers Facebook Group
- Start your 30-day free trial of Sendible today. Don’t forget to use our special link to get 30% off the Traction plan: sendible.com/park30
- Learn more about Sendible’s special offer for businesses affected by COVID-19
Listen To More Episodes
