Shawn Callahan is the founder of Anecdote, a firm that helps humanize brands, engage audiences, simplify change and make business strategies stick using the power of business storytelling. Shawn joins the Business of Story podcast to help listeners excavate, manifest, and revitalize their finest brand stories yet.
In this podcast, Shawn Callahan highlights four of the key storytelling elements from his book, Putting Stories to Work. These highlights focus on:
- How to uncover stories from our personal and professional lives
- One special technique for how to remember any story
- Ways to share and categorize your stories
- How to keep go-to stories fresh and interesting
Discover the brand storytelling marketing secrets Shawn has created and shared with business leaders around the world.