Shawn Callahan – Author & Founder of Anecdote

Your Limitless Storytelling Potential


#41: Your Limitless Storytelling Potential

Shawn Callahan is the founder of Anecdote, a firm that helps humanize brands, engage audiences, simplify change and make business strategies stick using the power of business storytelling. Shawn joins the Business of Story podcast to help listeners excavate, manifest, and revitalize their finest brand stories yet.

Putting-Stories-to-Work-Business-of-Story-Shawn-Callahan-PodcastIn this podcast, Shawn Callahan highlights four of the key storytelling elements from his book, Putting Stories to Work. These highlights focus on:

  • How to uncover stories from our personal and professional lives
  • One special technique for how to remember any story
  • Ways to share and categorize your stories
  • How to keep go-to stories fresh and interesting

Discover the brand storytelling marketing secrets Shawn has created and shared with business leaders around the world.

After listening, start crafting your compelling business story with our new storytelling strategy workbook.

Resources: • Business of Story YouTube Channel and video tools • Anecdote’s Storytelling for Leaders program and Storytelling for Sales program • Comedian Louis C.K. • Comedian, actor, and author George Carlin • Storytelling Coach, Terrence Gargiulo • “The Storytelling Animal,” by Jonathan Gottschall • Park’s upcoming Friday Blab Sessions
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