Social media has become a powerful force for brand building, and more content is being produced and consumed daily than ever before. But this democratization of communication where everyone can be a 24/7 publisher and broadcaster makes it difficult to be seen and heard in our Attention Economy. Therefore, live streaming video is becoming the dominant choice to rise above the noise and move people to action.
According to Domo, “Since 2013, the global internet population grew nearly 20% – from 2.4 billion to 3.2 billion people. Connectedness paves the way for innovation, and we see that happening every year with new technologies and services.”
Live streaming video has become the channel of choice for brand storytellers to rise above the noise of this cacophony of communication. On today’s Business of Story podcast, we have live video streaming expert, Kate Volman, who will share with us how to get up and running quickly and stage your first event.
I haven’t done it yet myself. It’s a little nerve-wracking, you’ve got to admit. I mean it’s one thing to be on video and see yourself in all your glory—or gory depending on how you approach it—but it’s quite another thing to do it live, isn’t it?
Live video streaming is becoming one of the most powerful mediums to tell our brand story, be it our personal brand story or our professional brand story. And to be good at it, you’ve just got to get after it.
Kate’s shows us how to get started with live video streaming, the kinds of audio equipment to use, and some planning behind how to promote the livestream and your subsequent recorded broadcast. It’s crazy. It’s fun. And best of all, it’s all stuff you can do immediately.
Livestreaming is like anything; the more you do it, the more comfortable you become with it. It takes on a life of its own. Isn’t that really what we want our brand stories to do? We are the brand story makers. We want our stories to take on a life of their own so that our audiences tell our stories for us.
To do that, of course, we’ve got to be authentic. We’ve got to be vulnerable. We’ve got to have some fun. We’ve got to avoid the banal approach of features and benefits, and we have to enrapt our listeners—and in this case our livestreaming viewers—in story so that they become a part of our journey.
“Livestreaming is a great way to connect with your audience to get people to know you, like you, trust you, and build that relationship with people.”—@KateVolman (click to tweet)
“Whatever it is that you want to create, it’s not going to be perfect. You just have to start doing it, and it’s going to get better and better.” —@KateVolman (click to tweet)
“Once you start going, that’s the only time when the most creative ideas come.” —@KateVolman (click to tweet)
“You can become your own CCN if you like for your own particular business.”—@ParkHowell (click to tweet)
Mentioned in This Episode:
- Kate Volman
- Kate Volman on Twitter, @KateVolman
- Kate’s Equipment List
- Mevo Camera
- GoDaddy, The Garage
- Tony Robbins
- Content Marketing World
- Ian Cleary
- Live Streaming Pros