The Business of Story Podcast with Host Park Howell
Feedspot.com just named the Business of Story the #1 business storytelling podcast for 2022.
Hosted by Park Howell, known as the world’s most industrious storyteller, the Business of Story is ranked among the top 10% of downloaded podcasts internationally.
The goal of the show is to help sales and marketing leaders excel through the stories they tell. Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling stories that sell. #StoryOn!
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134+ FIVE STAR reviews from our fans and couple of trolls:
- “Awesome, actionable and INTERESTING.”
- “Captivating and informative.”
- “Outstanding show. A must listen.”
- “I love the amount of tactical, strategic, and inspirational content in this podcast.”
- “An excellent resource for business communicators.”
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#130: How to Find the Value in Your Purpose-Driven Brand Story
#130: How to Find the Value in Your Purpose-Driven Brand Story
Businesses are quickly realizing the power of brand story marketing. When you have an authentic story with values your customers can relate to, your prospects of success skyrocket. (more…)
#129: How to Grow Your Brand and Business Through Your Life Story
#129: How to Grow Your Brand and Business Through Your Life Story
There’s only one way for someone to see through your eyes.
It’s through your story. (more…)
#128: The Four Story Pillars of Microsoft’s Brand Storytelling
#128: The Four Story Pillars of Microsoft’s Brand Storytelling
You might not realize it, but right now you are in the middle of your own Hero’s Journey.
Your lifelong story of triumph, defeat, and resurgence has brought you to where you stand today, with your experiences and wisdom building your character. When we reflect on our journey, we often think of our own personal growth. (more…)
#127: The Business Case for Purposeful Brand Storytelling
#127 The Business Case for Purposeful Brand Storytelling
When it comes to sharing your story, there is nothing more important than creating an authentic connection. In order for the audience to live vicariously through the experiences and emotions of your story, it is critical for you to first humanize yourself and your cause. (more…)
#126: How to Tell Your Brand Story on Purpose With Social Media
#126: How to Tell Your Brand Story on Purpose with Social Media
I just read a 2013 study on U.S. media consumption that said we consume 33 gigabytes of information per person per day. That was five years ago. Imagine the growth in media consumption now. (more…)
#125: How to Find Your Story to Create a New Beginning in 2018
#125: How to Find Your Story to Create a New Beginning in 2018
Throughout the past 124 episodes of The Business of Story podcast, we have focused on helping you find your story and communicate it to the best of your ability.
Telling your own authentic narrative is one of the most important skills in any aspect of your life. Creating your own story is critical, but what if it was possible to use your story to help others craft their own? (more…)
#124: How to Turn Your Stories of Loss Into an Empowering Legacy
#124: How to Turn Your Stories of Loss Into an Empowering Legacy
For those of us who have experienced a great loss or traumatic event, waking up the next day and continuing life might seem an impossible task. (more…)
#123: How to Tell Brand Stories on Purpose that Resonate with Your Audiences
#123: How to Tell Brand Stories on Purpose that Resonate with Your Audiences
We all know that story brand marketing is more than just selling your product. It’s about creating an unbreakable bond between your customers and yourself through an authentic, emotional appeal. (more…)
#122: How a Hollywood Veteran Saved a Symphony With a Purpose-Driven Brand Story
#122: How a Hollywood Veteran Saved a Symphony With a Purpose-Driven Brand Story
Telling the right story can help you in every situation.
Even if you’re a novice who’s transferred into a completely new field, the ability to create the right narrative will make you an invaluable asset to your team. (more…)
#121: How blueriver™ Found the Flow in Their Brand Story
#121: How blueriver™ Found the Flow in Their Brand Story
How can you rise above your competition in an oversaturated market? We’ve all found ourselves in competition with similar brands. These competitors are often doing the exact same thing as us, and sometimes they do the service better! This is a situation that makes or breaks an organization, and there seems to be only one way to survive. (more…)
