Podcast

Chris Miller

#492: How to Leverage the Power of Place-Based Storytelling

Today I have an expert on place-based storytelling for you who will show you how to make your brand, sales, and marketing stories more compelling by centering your stories on a time and a place.

Chris Miller is the Corporate Communications Manager at Visit Phoenix, the non-profit organization that promotes the Greater Phoenix area, the fifth largest city in the country, as a travel destination and meeting venue.

Tourism generates an estimated annual revenue of over $12.9 billion for the metropolitan area.

With a professional history as varied as the city he now represents, Chris has told stores for Chief Medical Officers and Chief Nursing Officers, CEOs, an entire nursing workforce, a medical group with nearly 5,000 physicians, and a state’s worth of children and public health challenges, before taking on the fifth-largest city in the U.S.

Now, he’s laser-focused on showing the world why Phoenix is more than just a sunny destination—it’s a place where possibilities and stories collide. He highlights the significance of crafting narratives that resonate with audiences, whether in tourism or B2B contexts, and the strategies used to deliver these stories effectively across various channels.

What’s In It For You:

How to trigger curiosity and wonder in your storytelling.
Why place-based storytelling connects health, community, and communication.
How B2B brands can leverage place-based storytelling to connect with their audiences.
Why emotional connection to a place enhances the narrative for audiences.
Emotional resonance is key to effective place-based storytelling.
Leverage multiple channels for diverse storytelling strategies.