Podcast

Park Howell

#450: How to Accelerate Your Marketing Momentum With the Storytelling Flywheel

You can learn all of the story structures you want to make your business communications more clear, compelling and effective.

But if you don’t have a dynamic content strategy on how, when, where and for what purpose you are telling your stories, then you won’t have the impact you seek to grow your revenue, your people, or your brand.

On today’s show, I’ll show you how to build a powerful Business of Story “Know, Like & Trust” Storytelling Flywheel strategy to not only accelerate the momentum of your marketing but to also rapidly increase your sales.

The concept is based on Jim Collin’s Flywheel Effect which he introduced to the world in his seminal book, Good to Great.

My Storytelling Flywheel is also based on sales guru Bob Burg’s idea,

“All things being equal, people do business with and refer business to people they know, like and trust.”

So while Collin’s Flywheel Effect is about achieving operational excellence, it all starts with stellar communications driven by a dedicated storytelling strategy that builds momentum with every small win through the stories you tell.

These two gentlemen inspired me to create this simple three-step story marketing strategy that can help guide you to tremendous growth.

Discussed in this episode:

How to build your Business of Story “Know, Like & Trust” Storytelling Flywheel
How to become better known by using the ABT (And, But, Therefore) agile narrative framework to focus your brand narrative for immediate impact.
How to become even more likable through the anecdotes you share using the Five Primal Elements of a Short Story for BIG impact.
How to become the trusted product or service offering by sharing testimonials.
Hear a host of examples of how the Storytelling Flywheel impacts the growth of business.

Chapters:

00:00 The Adelante Healthcare successful storytelling flywheel for impact.
02:22: Introduction to the show.
03:39: Explaining Jim Collin’s Flywheel Effect.
04:30: How Jeff Bezos and Amazon have used the Flywheel Effect since 2001.
07:28: Introducing the “Know, Like & Trust” Storytelling Flywheel impact.
08:24: 10 Lessons to Using the Flywheel Effect to Grow Your Business.
11:25: “Your brand is the stories people tell about you when you’re not in the room.”
11:52: Bob Burg, “All things being equal, people do business with and refer business to people they know, like and trust.”
12:34: What are you known for?
13:35: How you become more likable through the stories you tell.
15:35: How to become even more trusted.
18:19: Example of Storytelling Flywheels in action.
38:00: StoryPrompt to capture your customer testimonials to share and build trust.
40:26: A tactical use of the “Know, Like & Trust” Storytelling Flywheel.
44:07: Show close.