Podcast

John Wall

#273: Storytelling Tools for a Stellar Podcast

#273: Storytelling Tools for a Stellar Podcast

If you are considering launching a podcast as a passion project or to help scale your business, you are not alone. Listeners have a plethora of options to choose from, which means your content and audio must be top-notch.

But it’s hard to stand out and grow listeners given the competition.

In this episode John Wall, a pioneer podcaster and co-host of the Marketing Over Coffee show, shares how to launch and/or grow a premier podcast on a limited budget and schedule.

Discussed in this Episode

  • The evolution of podcast audio production and the importance it plays in your podcasting success
  • John’s tips and advice to get the best audio quality in the least amount of time including which specific products and services to achieve this at the best price
  • Why finding your own niche and having your content tight are necessary to successful podcasting
  • How the COVID-19 pandemic has affected John’s show and how he (and you) can keep increasing downloads even during a pandemic or crisis

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