#63: Three Storytelling Crafting Tips to Build Enterprises and Grow Bigger Businesses
#63: Three Story Crafting Tips to Build Enterprises and Grow Bigger Businesses
Boy, do I have a fascinating guest for you today!
This guy didn’t graduate from high school. Even so, he managed to talk his way into college, only to skip out on that, too, in favor of chasing an inspiration he had while eating a McDonald’s Big Mac.
Since launching his company at only 18 years old, it’s grown to now reflect many brands and generate revenue of over a quarter of $1 billion a year—all because he saw a story for himself that he created and lived into. And business storytelling has been at the center of what he does.
His name is Brian Scudamore, the CEO and Founder of 1-800-Got-Junk. That’s right, he’s a junk man who started his company from nothing and built it into a franchising empire.
You’re going to learn about Brian’s beer and barbecue test, and his concept of “the painted picture.” This is the power of story found in the picture you are painting for yourself to live into and prosper from. Brian also shares his three primary story tips that we can all use to build enterprises and grow teams that benefit from the Business of Story.
“It’s all part of the painted picture and it’s all by design. We figure out where we want to go, we don’t question ourselves and we somehow get there.” —@BrianScudamore (click to tweet)
“I paved the way to my success by learning the hard way, figuring out how to run a business, making mistakes with no experience and not looking back.”—@BrianScudamore (click to tweet)
“We are a leadership business that just happens to haul junk.”—@BrianScudamore (click to tweet)
Mentioned in The Show
- Brian Scudamore
- Brian Scudamore on Twitter, @BrianScudamore
- Shack Shine
- Young Presidents Organization
- Undercover Boss: Canada
- Birthing the Giants
- Reticular Activating System
- Dave Notte
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Business Story Strategist, Keynote Speaker and Brand Raconteur
Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.
The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.
Learn more about working with Park Howell and getting your brand story straight on our website.Listen To More Episodes