Podcast
#66: How to Use Audacious Storytelling for Full Contact Marketing
#67: How To Use Audacious Storytelling For Full Contact Marketing
Look, we have a second or two to get someone’s attention in today’s Attention Economy.
So why not take a storytelling tip or two from a guy who tells stories in one frame for the Wall Street Journal?
Stu Heinecke has harnessed his skills as a cartoonist to reach out to new business clients in audacious ways. In this episode, Stu will share what he’s learned about storytelling one frame at a time, and how he has transferred that knowledge to what he calls “contact marketing,” a skill he says anyone can learn. In fact, he’s just written a book called How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing.
Contact marketing is something that we can all do, and it doesn’t have to cost an arm and a leg. It’s about creating a story around your audience—that one particular person you’re going after—and then reaching out to them in the most novel of ways.
For example, Heinecke uses his skills to create custom cartoons for people he wants to meet. He blows them up so that they’re suitable for framing and then sends them to his prospect’s office.
Can you imagine the impact that would have on you?
I know what you’re thinking: “Great, but I’m no cartoonist.” I thought the same thing, too. So I dug deeper with Stu, and he shares other ways to be equally creative – “The goal is to be audacious,” he says – to get your foot in the door. That’s what his book is all about. As he calls it, “Contact Marketing.”
In This Episode You’ll Learn
- Why simple images and humor are so effective in getting people to respond
- How to craft personal messages to your targeted audience to get meetings
- Why it’s often more far more powerful to be brief and focused in your messaging
Key Quotes
“Conflict is an absolutely essential component of story, and it’s always in humor as well.” —@bystuheinecke (click to tweet)
“We’re using micro-focused campaigns. I mean, this could go out to just one person.” —@bystuheinecke (click to tweet)
“The audacity is the brevity.” —@bystuheinecke (click to tweet)
“Find the hurt, amplify the pain, heal the wound.” —@ParkHowell (click to tweet)
Mentioned in This Episode
- Stu Heinecke
- Stu Heinecke on Twitter, @bystuheinecke
- Cartoon Link, Inc.
- “How to Get a Meeting with Anyone: The Untapped Selling Power of Content Marketing” by Stu Heinecke
- Marc Benioff
- Contact Marketing Radio
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