Sometimes your biggest obstacle in entrepreneurship is yourself. Wanting to be practical and realistic is helpful, but is often a roadblock to incredible success. The fantastic thing is that by expanding your inner story, you have the opportunity to unlock the hidden potential in yourself and your company. Our special guest on this episode will provide some insight to help you do just that.
Michael Gerber is joining us today on the Business of Story. He’s come out with a new book called “Beyond the E-Myth.” It’s hot off the presses, and it’s a wonderful read to help continue to reignite and enliven that entrepreneur inside all of us. It reminds us that we can make a real difference in the world out there, starting with our own. “Beyond the E-Myth” is taking us from being that business of one to a business of 1,000.
Gerber is very clear in saying you don’t actually have to hire 1,000 people, but you want to be able to have that kind of impact. You can substantially grow your business and get it ready for your single most important customer: the person that is going to buy your business. It’s important to remember that exit strategy so you can not only help you and your family, but you will also have an impact on this Google economy. He covers all that and more on the show today and in his new book.
In This Show, You’ll Learn
- Why it’s so important to keep practicing your business skills
- How to allow yourself the space to grow into your greatest story
- Why selling is a system and story at the center of that system
“You don’t make great companies, great companies find you.” —@MichaelEGerber (click to tweet)
“At the very heart of our story is the entrepreneur.” —@MichaelEGerber (click to tweet)
“Success comes to you as you engage in the process.” —@MichaelEGerber (click to tweet)
Mentioned in This Episode
- Michael Gerber
- Michael Gerber on Twitter, @MichaelEGerber
- “Beyond the E-Myth” by Michael Gerber
- Michael Hyatt
- Steve Jobs
- Disney Imagineers
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