Shlomi Ron

#259: Making Your Brand Story Your Customer’s Story

#259: Making Your Brand Story Your Customer’s Story

The widespread use of smartphones has increased content consumption exponentially. The visual nature of popular social media networks such as YouTube, Snapchat, and Instagram are primary examples of this.

But with this increase in the intake of visual communication comes a decrease in consumer attention-spans. Shlomi Ron, CEO of the Visual Storytelling Institute is here to help you make the stories you tell mirrors that reflect your customer’s innermost wants and needs through the power of visual storytelling.

Discussed in this Episode

• How visual storytelling incorporates the three-act story structure
• The four story types you have to use to connect with your customers on their terms
• What is visual storytelling in the context of marketing and the three conditions it requires
• Why great visual content that incorporates intentional storytelling will maximize audience resonance

Resources & Links

• Visual Storytelling Institute
• Total Acuity: Tales with Marketing Morals To Help You Create Richer, Visual Brand Stories
• Buky Schwartz 
• Penny Riley 
• Connect with Shlomi on Linkedin
• Follow Shlomi on Twitter
• Follow Shlomi on Instagram
• Connect with Shlomi on Facebook
• Brand Bewitchery
• Business of Story online course

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