Create a Foundational Brand Story Strategy to Convert Customers
When you see a commercial that makes you laugh, maybe it triggers nostalgia. A sentimental thought.
Or it brings a beer to your eye, like the Budweiser Clydesdale spots that populate Super Bowls.
That’s when you know your brand storytelling is working.
Great brand storytelling enthralls it audience. And by “enthrall,” I mean it captures the fascinated attention of a human.
But it’s hard to pull off, especially today when brands seem more content to bombard us with content than to tickle our funny bone, which is connected to our buying brain.
One of my favorite storytelling brands:
The automaker Audi is one of my favorite brand storytellers. That’s thanks to the work of Paul Venables‘ creative team at Venables Bell and Partners in San Francisco.
My top three stories are:
#1. 2012 Audi quattro commercial – “Ahab”
#2. 2013 Super Bowl Commercial, “Prom Night: Worth It”
#3. 2017 “It Couldn’t Be Done”
But to create brilliant brand storytelling, you have to first understand the heart, soul and personality archetype of your brand.
That’s why we created our StoryCycle Genie™, the brand storytelling tool that enables you to craft a brilliant brand story strategy in minutes, not months.
To StoryCycle Genie™ scans your website and any marketing materials you care to feed it to create a brand assessment of how your brand story is currently showing up in the world. Then you collaborate with the Genie to define and refine your brand story strategy.
Review Audi’s Brand Story Assessment as Created by the StoryCycle Genie™
We uploaded the Audi global website to the Genie, and voila, in under two minutes, it provided the following brand assessment.
Audi’s Current Market Position:
Audi operates as a premium German automotive manufacturer positioned at the intersection of luxury, technology, and progressive innovation. The brand has established itself as “Vorsprung durch Technik” (Progress through Technology), emphasizing technological leadership in the luxury automotive segment.
Competitive Differentiation:
Technology Leadership: Audi differentiates through cutting-edge automotive technology, particularly in electric mobility (e-tron), autonomous driving capabilities, and digital integration.
Design Philosophy:
The brand maintains a distinctive design language combining sophisticated aesthetics with functional innovation, creating vehicles that appeal to progressive luxury consumers.
Innovation Focus:
Strong emphasis on sustainable mobility solutions, digital transformation, and future-oriented automotive experiences.
Primary Audience Segments:
- Progressive Achievers: Successful professionals who value technological advancement and sustainable luxury.
- Innovation Adopters: Early adopters of automotive technology seeking cutting-edge features and digital integration.
- Conscious Luxury Consumers: Affluent buyers prioritizing environmental responsibility without compromising premium experience.
Brand Messaging Themes:
- Technological innovation and progress
- Sustainable luxury and environmental responsibility
- Progressive design and forward-thinking approach
- Premium quality with purposeful innovation
- Digital transformation and connectivity
Strategic Opportunities:
- Electric Mobility Leadership: Positioning as the premium electric vehicle innovator
- Digital Experience Integration: Leveraging technology for enhanced customer experiences
- Sustainable Luxury: Combining environmental consciousness with luxury positioning
Then it created the entire brand narrative strategy based on our Story Cycle System™, which I’ve used for 20 years to grow brands by as much as 600 percent.
Review the Complete Audi Brand Story Strategy
Download the PDF that outlines the Audi brand story strategy: Audi Brand Narrative Strategy & Story Elements
Now imagine creating your brilliant brand story strategy in minutes, not months.
Developing unique buyer personas and effective marketing and social media plans quickly based on your foundational brand narrative.
And then creating enthralling storytelling content instantly.
We have democratized world-class branding so that any founder/owner of small to medium-sized businesses (SMBs), CMOs and Sales Enablement Professionals in large enterprises, and ad agency principals and marketing consultants can take the overwhelm out of brand storytelling development and turn it into an overjoying experience.
Fast.
Brilliantly.
At pennies on the dollar of the old way of brand story creation.
Now You Can Drive Brand Love
Start your trip with the StoryCycle Genie™ today. It’s the only platform that leverages the Story Cycle System™, which has been used by brands big and small to grow their business by as much as 600 percent.
Story on!
