The best stories aren’t written. They’re experienced. And when you’re selling sustainability, sometimes you need to startle people, grab them by their lapels, and shake them awake.
One chapter in our Water – Use It Wisely campaign story about water conservation is a painfully true tale about water waste.
It’s told through this precarious 16-foot pyramid of 136 one-gallon milk jugs: the average amount of water used per person, EVERY DAY, in Arizona.
And what do you think is the first thing we hear every time a passer by passes by?
“…there’s NO WAY I use that much water everyday.”
The Water – Use It Wisely water pyramid travels to the city halls, libraries and community centers of the towns and cities that make up the campaign partnership. It’s a green marketer’s story about sustainability that you don’t read or watch. You stand under it, look up, and think, “No way!” And the experience always leads to the same question…
“How can I possibly use all that water in one day?”
The answer is found on the website when you take the home water challenge. That’s the other part of powerful storytelling that all good green marketers know: Involve your reader. In this case, captivate your customers and prod them to act.
Go to the Water – Use it Wisely website and see for yourself exactly where your water is used and wasted. What you find there will probably surprise you.
You don’t have to live in Arizona to benefit from the information. Because chances are, you’re using as much or more than 136 gallons of water per day in your own life. Don’t believe me? Take the home water challenge.