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10 Reasons Why You Should NEVER Use the ABT Story Structure

June 27th, 2024

Hell on wheels: How a disabled traveler turned a bad hotel experience in San Francisco into a business

April 5th, 2013

The 7 primal elements to every business story that our caveman brain can’t resist

March 11th, 2016

The Most Powerful Business Storytelling Starts With the ABT

September 16th, 2021

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