Use Story Mapping to Better Understand Your Customers
A Business Analyst’s Experience With User Story Mapping When developing a product or service in any industry, it’s imperative to not only consider but also understand consumer behavior. The process…
How a Strong Learning Culture is Great for Business
Nowadays, it is becoming increasingly common for organizations of all sizes to build learning into the very fabric of their work. Learning and development (L&D) is an essential part of…
How To Use Interactive Content To Promote Your Brand Story
Businesses don’t become successful just because of their products and services. Those may definitely be a prerequisite, but there’s a lot more that goes into promoting a business. Today companies…
How to Use The Essence of Screenwriting for Content Marketing
Screenwriting follows the rules of storytelling: set up an idea, debate the idea and make a conclusion. Beginning, middle and end. Relatively universal. But screenwriting also specifically follows rules unique…
