Search results for “ABT”
#400: Learn From My 10-Year Journey With The ABTs of Storytelling
…it easy to illustrate the meaning in the message. Dr. Randy Olson revealed the ABT in 2013 in his second book, Connection: Hollywood Storytelling Meets Critical Thinking. The ABT to…
How the ABT Narrative Framework Closes a Compelling Story Loop For You
…phone calls this morning. It works 😳 I’ll be ordering your book today!!!” Visit the ABT Gym The ABT looks easy, but it’s hard to perfect. So practice, practice, practice…
All Powerful Leadership Communication is Built on an ABT
…the singular narrative a powerful ABT provides. TRY THIS SIMPLE EXERCISE: Revisit one of your sales presentations and re-write the opening as an ABT to identify your singular narrative: the…
How to Use the ABT for a Powerful One-Floor Elevator Pitch
…his story. I stepped out and still remember his big smile fading as the doors slid closed curtaining his quick wave. Do you need a one-floor ABT elevator pitch? …
#378: How to Define Your Brand Niche Using the ABT
…your The ABT’s of Branding™ online quick course now. Click here for your The ABT’s of Selling™ online quick course. …
#323: Why the Most Skilled Storytellers Start With the ABT
#323: Why the Most Skilled Storytellers Start With the ABT For many businesses, the most challenging part of telling their brand story is unlocking the complexity of their messaging. And…
The Most Powerful Business Storytelling Starts With the ABT
…under 60 seconds to make your business point. Then, in 2013, I met Dr. Randy Olson who introduced me to the ABT (And, But, Therefore) foundational narrative framework. I realized…
Can You See the ABT Story Structure in the Iconic LEGO® Print Campaign?
“How do you use the ABT to simplify visuals and get them to tell a story?” I was asked this morning during a storytelling training session with Walmart Canada leaders….
#471: How to Make Your Stories Stronger by Calculating Your “But-to-And” Ratio
…and Musical Accompaniment 02:19 The ABT in the Making of South Park 05:11 The ABT as a Focusing Tool 06:54 The ABT and the Business of Story 08:37 The Power…
Storytelling: The Jiu-Jitsu of Leadership Communications
…Pyramid Principle. Powerful stories are based on the three-word foundation of the And, But and Therefore (ABT) agile narrative framework The ABT structure is the DNA of story because it…
