Search results for “ABT”
How the Red Cross Learned Storytelling to Amplify its Impact
…up/problem/resolution through the ABT, succinctly created the context for his bigger story. But as you’ll see, the following story he used to expand on his ABT is more of an…
How to Create Marketing Momentum With Your “Know, Like & Trust” Storytelling Flywheel
…So, how do you build your Business of Story flywheel? You use the three story frameworks we teach starting with the ABT (And, But, Therefore) agile narrative framework to clarify…
6 Soul-sucking Business Communications Problems and How to Overcome Them
…can accomplish B that will get us to C… Legendary Silicon Valley marketer Christopher Lochhead described the ABT like this on the Business of Story podcast. http://businessofstory.com/wp-content/uploads/2022/06/Christopher-Lochhead-ABT-Quote-Made-by-Headliner.mp4 To overcome costly…
How Storytelling Soft Skills Can Create Better User Experiences in Technical Careers
…storytelling, says it’s as simple as the And, But and Therefore (ABT). Here’s an example of the three-act story structure of the ABT that this article is built upon. The…
#318: The One Narrative Framework You Need for Effective Business Storytelling
…workshops that led up to this book about the ABT.” Communications consultant Ariella Label added, “The ABT is such a good framework it deserves verb status!” Tune in as Randy…
#466: The Secret to Six-Second Video Storytelling
…have ever taken it then you know I always start by showing them how to use the ABT (And, But, Therefore) narrative framework as the foundation to grow their storytelling…
#330: How to Close the Connection Gap With Your Story
…places where you can be using the ABT the most successfully in your sales storytelling and processes How you can use the ABT as a listening device in the discovery…
New Study Finds Miscommunication is Costing American Businesses $1.2 Trillion Annually
…one tool already between your ears that you and your people can use to overcome the following communications challenge. It’s called the ABT (And, But, Therefore) foundational narrative framework. The…
Three Dreaded Assumptions That Derail Business Communications
…a sales leadership team at Home Depot about the ABT. The sponsor of the program said after his team took my short online course that “We’ve got this ABT thing…
How to Simply Craft a Short Story That Celebrates Your Brand
…The ABT helps you test your premise to see if your purpose in the world is truly urgent and relevant. Here’s what I think AirBnB’s ABT could be: There are…
