Search results for “ABT”
Cartman’s Storytelling Secret Every CMO Should Steal
…with the And, But and Therefore (ABT) method: a simple formula that I call the DNA of all stories. Harvard Ph.D.-turned-USC film school graduate, Randy Olson, uncovered the ABT from…
#451: How to Create Business Impact With Your Data Storytelling
…Storytelling 28:34 The Importance of Context in Data Storytelling 32:23 The Role of the ABT Structure in Data Storytelling 36:12 Example of Data Storytelling Using ABT 39:44 The Significance of…
#372: Your MBA Class on Business Storytelling in Under 60 Minutes
…Strength Builders: Try our NEW ABT’s of Agile Communications now! Start your The ABT’s of Branding™ online quick course now. …
#386: How Storytelling Helps Immigrants Realize Their American Dream
…demonstrate how to use the ABT to focus your brand story Links: Avantpage Luis Miguel on LinkedIn Avantpage on Twitter Avantpage on Facebook Brand Storytelling Spurs 30% Increase in New…
#380: How to Make Your Sales Story Land Right the First Time
#380: How to Make Your Sales Story Land Right the First Time If you’re using proven storytelling structures like the ABT (And, But, Therefore) agile narrative framework, then your messages…
#379: How to Humanize Your Hi-Tech Storytelling for Growth
…Wired for Story with Lisa Cron Storytelling Strength Builders: Try our NEW ABT’s of Agile Communications now! Start your The ABT’s…
#364: How to Make Your Complex Story Simple and Compelling
…cornerstone of teaching a class Why the ABT is the perfect tool for writing your Abstracts and we dissect Bob’s ABT in his Abstract on his paper, Writing geography: Teaching…
#350: How to Craft Your Brand Story Strategy With the Story Cycle System™
…the story cycle system is ideal to help you understand what stories to tell about your brand, to whom, when and where Why you need to start with the ABT…
#328: How Sales Managers Use Storytelling to Coach Their Teams to Success
…ABT to effectively conduct your discovery calls to drive in the sales Click here to grow your sales with the new The ABT’s of Selling™ online course. Links https://transformedsales.com/…
9 Brand Storytelling Words That Create Customer Engagement
…And, But, Therefore (ABT) statement with the audience, which would be the foundation for his personal brand story. But when he read what he had written about becoming a coach…
