Search results for “ABT”
How to Spot ABTs in the Wild to Strengthen Your Communications
…Therefore (ABT) Agile Narrative Framework. Once you learn about it, you see it everywhere effective communication is important. In 2013, I learned about the ABT by Dr. Randy Olson in…
10 Reasons Why You Should NEVER Use the ABT Story Structure
…hear her use an ABT to tell me why she would never use the ABT. She didn’t even realize it until I pointed it out to the group. They all…
The ABT Helps You Sell More by Saying Less
…it happen? What is your solution and how does it manifest itself? Our cause and effect primal brain loves this content order. That’s ABT 201. Practice, practice. ABT 301 is…
#199: How to Use the ABT to Focus Your Brand Stories
#199: How to Use the ABT to Focus Your Brand Stories Most executives communicate and care but bore. Therefore, this episode is all about using the ABT narrative framework to…
#346: The ABT’s of Branding: How to Romance Your Customer with Your Story
…my new ABT’s of Branding™ online course. The ABT (And, But, Therefore) is the foundational narrative framework introduced to me by my good friend, Dr. Randy Olson back in 2013….
#341: How to Persuade a Judge and Jury Using the ABT
#341: How to Persuade a Judge and Jury Using the ABT Whether you’re a lawyer or not, you need to be a persuasive advocate for what you’re selling. Metaphorically, all…
#388: How to Turn Nerd Speak into Business Solutions With the ABT
…the ABT agile narrative framework from the co-authors of the new book: The Narrative Gym for Science Graduates Students and Postdocs: Using the ABT Framework for Proposals, Papers, Presentations, and…
#405: ChatGPT Meets the ABT: Friend or Foe for Your Business Storytelling?
#405: ChatGPT Meets the ABT: Friend or Foe for Your Business Storytelling? Artificial intelligence, especially with the introduction of ChatGPT, is an earth-shaking development in content creation and business communications….
How to Build a Habit of Consistently Creating More Powerful Messages With the ABT
…book Atomic Habits: Tiny Changes, Remarkable Results, to help you make using the ABT a potent habit every day in your communications. To incorporate habits that work for us we…
A Poetic Example of an “Inverted ABT” to Power Your Business Storytelling
…inverted ABT. What I mean by an inverted ABT is that it starts with a negative sentiment in its Statement of Agreement (in this case, we can agree that there…
