Podcast

Will Barron

#483: How to Fix Your Boring Pitches in Boring Niches

#483: How to Fix Your Boring Pitches in Boring Niches

It’s not surprising that boring rhymes with snoring.

If you, like me, believe that B2B selling shouldn’t mean boring to bored, then this episode is for you

If you’re a B2B sales and marketing pro, then you know how important it is to share your product or service offering in such a way that your prospects can’t wait to become customers.

But your sales aren’t where you want them to be because, well your pitch and your niche might be kind of boring.

Or you’re making it so by how you are trying to sell.

Remember this…

“Boring is in the eye of the beholder.”

You’ll learn today a simple three-step selling framework from master sales trainer, Will Barron of Salesman.com.

Will also wrote Selling Made Simple: Find and Close More Sales Using Proven Step-by-Step Frameworks, showing you how to turn any mediocre sales pitch into a magnificently memorable message as you thwart your arch nemesis of boredom.

I mean, when wast the last time you were bored into buying anything?

Will is on a mission to turn traditional sales training on it’s head and “make selling simple”.

His hit show the Salesman.com Podcast is the world’s most downloaded sales podcast, has been awarded the title of “New & Noteworthy” by Apple Podcasts and gets over 700,000 downloads a month.

Will’s flagship Salesman.com Academy training program has over 2,000 students who generate over $992m in new revenue each year.

And he is author of .

What’s In It For You:

  • Boredom is the number one nemesis in sales and marketing.
  • Storytelling is essential to engage and educate prospects.
  • Sales training often lacks relevance and effectiveness.
  • Understanding the buyer’s perspective is crucial for success.
  • Boredom is a perception that can be changed with the right approach.
  • The sales process should focus on the buyer’s journey.
  • The buyer is the hero in the sales narrative.
  • Sales techniques should evolve to meet modern expectations.

Chapters:

  • 00:00 Introduction to Overcoming Boredom in Sales
  • 01:54 Will Barron’s Journey into Sales Training
  • 12:09 Understanding Boredom and Its Perception
  • 19:03 The Role of Storytelling in Sales
  • 30:41 Final Thoughts on Sales and Boredom

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