Podcast

#510: How to Use Your Growth Mindset to Craft and Share a Lucrative Brand Story

Famous American Author, Kurt Vonnegut, said that every story is about a man getting in a hole and getting out.

“It needn’t be about a man and it needn’t be about a hole. People LOVE that story,” he proclaimed at the beginning of his entertaining presentation, “The Shapes of Stories.”

But as you may know, getting out of a hole can take patience, perseverance, and grit.

Shane McLaughlin believes there is one more ingredient for success when life throws you blows: a healthy, positive mindset.

He should know.

Shane and his team of eight content creators at Intuit just got replaced by AI even though they built self-help experiences that realized millions of dollars in efficiency for the company.

But that hasn’t shaken his optimistic mindset. It’s supercharged it.

Shane is a communications and content strategist with a proven track record at several Fortune 500 companies.

A former national journalist, he blends editorial vision with digital storytelling, AI-driven content strategies, and corporate communications to engage global audiences and measure business outcomes.

Before Intuit, Shane directed the editorial vision for the VISA Blog, expanding its global readership fivefold in two years.

At Walmart, he created the content strategy for the company extranet building traffic from zero to 30 million monthly visitors in two years

A dynamic leader and AI content expert, Shane excels in strategic storytelling and leads a daylong workshop titled The Growth Mindset Advantage: Elevating Performance Through Curiosity, Resilience & Connection.

He helps teams transform challenges into opportunities by applying real-world insights, the science of neuroplasticity, constructive conversations, and hands-on learning.

Today, you’ll learn Shane’s approach to manifesting a positive mindset to manage any hole the universe plops in front of you and how to come out the other side in victory.

What’s In It For You:

The growth mindset encourages embracing challenges for personal development.
Neuroplasticity shows that our brains can adapt and grow throughout life.
Language and framing can significantly impact learning and self-perception.
Leadership plays a crucial role in fostering a growth mindset within organizations.
AI is transforming content creation and requires a growth mindset to adapt.
Curiosity and a willingness to learn foster personal development.
The future of marketing will increasingly rely on the collaboration between AI and human insight.