Podcast

Tommy Mello

#385: What You Can Learn From Your Mother About Business Storytelling

#385: What You Can Learn From Your Mother About Business Storytelling

A few weeks ago I was doing some one-on-one storytelling coaching with Sabrina Hansen, , Director of Marketing and Outreach at Embark Behavioral Health, followed by a half-day session with their team. She was preparing her speech for their conference and had this line in it that I love…

“Be the best part of someone’s day.”

In fact, I loved it so much I pulled out my dad’s old label maker and punched out that saying and attached it to my monitor as a reminder to be the best part of someone’s day.

Today’s guest, Tommy Mello, Owner and Operator of A1 Garage Door Service, exemplifies that sentiment, one he learned from his mom.

Tommy tells stories to connect with everyone from his colleagues to his customers. He demonstrates the ROI of storytelling by growing from a single shop in Phoenix Arizona to a $100 million-plus home service business with more than 600 people operating in 17 states and growing.

He follows a philosophy of working smart, building the right connections, and being 100 percent committed to supporting his team in every aspect of their lives. He provides employees with business development and life coaching opportunities and he spends a significant time on local philanthropic efforts.

Tommy is also the Author of the book Home Service Millionaire and his new book Elevate coming early next year.

 

Discussed in this episode:

  • How to recruit, train and retain top talent with your storytelling.
  • Why storytelling is the lifeblood of sales and customer service.
  • Tommy’ secret sauce to success you can use to build your business.

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