Mark Lachance

#375: How to Make Your Own Luck With the Right Storytelling Formula

#375: How to Make Your Own Luck With the Right Storytelling Formula

What if I told you that luck in business is not a fluke but a formula?


And what if you could trigger that aspirational algorithm the moment you step out of bed?

But you’re probably thinking, “Whoa, Park is getting pretty woo woo.”

You might change your mind after engaging with our guest this week, Mark Lachance, author of The Lucky Formula: How to Stack The Odds In Your Favor And Cash In On Success.

He knows a thing or two about luck after being mired in a deep, dark hole and reframing his story of success by triggering luck in his life.

Mark is currently the CEO and lead investor of Maxy Media Inc., one of the largest TikTok, Facebook, Snapchat, and Google Display Network performance marketing agencies in the world. Currently, Maxy Media is the number one advertiser in terms of monthly spend on the TikTok platform in Canada and top ten in North America.

In 2016, Mark successfully sold EVO Payments International Canada, an end-to-end payment solutions provider and merchant acquirer that he founded in 2009. He guided the company from its inception with one employee to over 200 colleagues across Canada.

Prior to founding EVO, Mark was one of the founding members and president of VersaPay Inc, a payments solutions provider, which was taken public in 2010. Before joining VersaPay, Mark was a founding member of Pivotal Payments, which is now a multi-billion-dollar public company. He helped set the foundation and drive the company’s sales and revenues before his triumphant exit from the company in 2006.

Mark has made several other highly successful investments in various industries such as payments, cryptocurrencies, marketing, nutrition, fitness, and sports. Over the past twenty-five years, he has invested in and consulted for dozens of other ventures, which have resulted in highly positive returns.

In his new book, Mark asks readers to look around them. Most people are waiting for something. A lucky break? Random chance? The reason is irrelevant, but the flaw of waiting is still fatal.

Today you’ll learn why you should stop waiting on luck and how to manifest the good fortune you deserve through Mark’s approach to luring luck into your life.

Discussed in this episode:

  • How to use the I+E+A=Luck formula
  • How to turn negative stories into positive self-talk.
  • Why smiling in the mirror for two minutes every morning sets up your day for success.
  • How to quickly overcome Imposter Syndrome.
  • Why “Just my luck,” is the most demeaning phrase you will ever tell yourself.


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