How to Combine the Science of Data with the Art of Storytelling to Create Meaningful Customer Experiences
#52: How to Combine the Science of Data with the Art of Storytelling to Create Meaningful Customer Experiences
How well do you understand your customers’ journeys? The secret lies in the data your business has on your customers. Greg Chapman, co-founder of The Pocket Suite, joins us on this Business of Story podcast to share how to understand and map out our customers’ buying journeys through data.
Greg sees customer journeys as stories. Brands start the customer’s story by figuring out who they are, and then creating detailed customer personas. Greg believes building a strong brand relationship is made from collection of customers’ stories and memories. It’s crucial to measure your brand sentiments with data and then create sales funnels for each customer persona.
Greg has worked on fascinating products at companies like Sharper Image and Skymall. He co-founded The Pocket Suite, which helps brands understand who their most valuable customers are, and then develop a targeted value proposition and customer experience to acquire them and win their loyalty. Corporate brands need to ensure they have their storytelling marketing strategy ready to build a strong relationship with customers and build long-term success.
Do you need help creating your brand positioning statement and customer personas? Here are some resources to help you get started:
- How to Create Customer Personas for Your Professional Services Firm
- 4 Easy Steps to Discover the Profit Generating Brand Position for Your Professional Services Firm
- 3 Steps to Creating a Powerful Value Proposition
- A Simple DIY-Guide to Discover Your Compelling Brand Story
Are you ready to get your brand story straight?
Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.
The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.
Learn more about working with Park Howell and getting your brand story straight.
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