Podcast

Marta Ravin

#475: 3 Ways to Find Your Funny in Your Business Storytelling

You may be like the Walmart Canada leader who asked me about when to interject humor in your business presentations.

Studies show that using humor in your business stories and presentations boosts your credibility at work. Some people suggest…

“Teams that grin together win together.”

According to the Harvard Business Review, in one experiment, presenters who used humor were rated as more confident and competent than those who gave joke-free talks.

Even if they used just one joke. Even if it wasn’t a knee-slapper.

But are you, like many professionals, reluctant to be funny because you fear looking silly or that your joke(s) may not land right?

Now you can learn how to tickle the funny bone of your audiences as gifted comedian and TV showrunner Marta Ravin, Founder of Marta Ravin Productions, joins us to show you three ways to find your funny with your business storytelling.

With a career that began as a standup comic and on-air host in New York City, Marta has since crafted award-winning, compelling narratives for networks like TLC, OWN, Peacock, Nickelodeon, MTV, and BET.

She’s the genius behind hits like TLC’s “Long Island Medium” and Universal Kids’ “Get Out of My Room,” which is still a viral sensation attracting 285 million views on YouTube and counting.

But what truly sets Marta apart is her ability to foster an inspiring workplace culture through her innovative approach to management, steeped in creativity, collaboration, and humor.

Takeaways:

Humor can be a powerful tool in communication, but it requires understanding your audience and context.
Finding your funny involves exploring personal experiences and anecdotes that resonate with others.
In corporate settings, humor can be used to engage and connect with the audience, but it should be appropriate and relevant.
Reading the room, timing, and crowd work is essential for using humor effectively.
Getting to know individuals and their personalities can help identify where they are naturally funny.
Using crowd work and acknowledging the shared experiences of the audience can help create a sense of connection and equality.
Timing is not just about delivering jokes, but also about knowing when to contribute to the conversation or ask questions.
Addressing discomfort or tension head-on can help diffuse the situation and create a more inclusive environment.
Marta Ravin offers a complimentary one-on-one consultation for those interested in finding their funny.