Podcast
#253: How Agencies Survive COVID-19
#253: How Agencies Survive COVID-19
The COVID-19 pandemic has had a significant effect on ad agencies and many have seen a large decrease in new business. As a result, many agencies feel that they cannot pass up new business, regardless of whether or not the clients are an audience they serve. But when you try to be everything to everyone, you end up becoming nothing to no one. And now more than ever, clients want experts. So in this episode, two of the most known and respected agency business development and management professionals will share how you can position your agency as a leader in a specific market category to position yourself for success now and well beyond this pandemic.
Discussed in this Episode
- Common mistakes agencies are making during the pandemic
- What clients are looking for from agencies
- How agencies can create value for the audience they are trying to reach
- The importance of having a clear brand position
- Many of the common challenges agencies are facing during the pandemic
Resources & Links
- Fuel Lines Business Development
- McLellan Marketing Group
- Agency Management Institute
- Build A Better Agency Podcast
- Connect with Michael Gass on Linkedin
- Follow Michael Gass on Twitter
- Follow Drew McLellan on Twitter
- Connect with Drew McLellan on Linkedin
- Sell With Authority: Own & Monetize Your Agency’s Authority Position
- Brand Bewitchery
- #36: How to Define Your Brand Position Through Story
- #201: Why Your Brand Story is Essential for Survival
- The Social Media Storytellers Facebook Group
- Start your 30-day free trial of Sendible today. Don’t forget to use our special link to get 30% off the Traction plan: sendible.com/park30
- Learn more about Sendible’s special offer for businesses affected by COVID-19
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