The Business of Story Podcast with Host Park Howell
Feedspot.com just named the Business of Story the #1 business storytelling podcast for 2022.
Hosted by Park Howell, known as the world’s most industrious storyteller, the Business of Story is ranked among the top 10% of downloaded podcasts internationally.
The goal of the show is to help sales and marketing leaders excel through the stories they tell. Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling stories that sell. #StoryOn!
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#98: How A Focused Brand Story Will Help You Standout from the Crowd
#98: How A Focused Brand Story Will Help You Standout From The Crowd
Our goal with Business of Story is to help you create your brand, and in the process, we have fine-tuned our own story crafting procedure. The workbook is a wonderful developmental tool, but not everyone has a clear idea of what that program is. That’s why today I’m going to work with a listener like you to demonstrate the 10 Step Story Cycle in action. (more…)
#97: How to Play Bigger And Dominate a Category With the Brand Story You Own
#97: How To Play Bigger And Dominate A Category
Most people believe that the best product wins. That used to be true when consumers had fewer choices. But today we have abundant competing products and services. Therefore, defining a new and unique category for your offering is what will separate you from your competition and ensure your survival. (more…)
#96: Story Tell Like A Boss With Your Vlog
#96: Story Tell Like A Boss With Your Vlog
It’s not too difficult to get your story out there.
There are myriad social media platforms that streamline your content creation process. But, with hordes of videos, blogs, tweets, Snapchats, Instagrams and updates added constantly, it’s difficult for your message to reach the surface in this sea of content. (more…)
#95: The Power of the Parable for Your Business
#95: The Power of the Parable for Your Business
What if I were to tell you that the most crucial aspect of a successful business was not actually profit? Would you be willing to believe that a key ingredient in a booming, high-profit organization was giving, and not receiving? (more…)
#94: How Stories Truly Connect Humans In Today’s World Of False Connectedness
#94: How Stories Truly Connect Humans In Today’s World Of False Connectedness
There are dozens of crucial factors to think about when talking to your audience. Anything and everything in your message should be carefully considered.
However, almost nothing in the world of story branding is more important, and more overlooked than genuine connection. This fact is nowhere as clear as in the case of Pepsi’s infamous ad. Millions of dollars invested, a world-famous star, a positive call to action, great music, bold cinematography; all gone to waste. Where did they go wrong? All the right stuff was there, what happened? (more…)
#93: Life and Death Leadership Storytelling From Polar Explorer Robert Swan
#93: Life and Death Leadership Storytelling From Polar Explorer Robert Swan
What do you think is the most valuable survival tool in an arctic expedition? A nice winter coat? Snowshoes? Warm hat?
For a 900 mile trek through one of the most dangerous places on earth, over hidden crevasses, calving glaciers, and frozen landscapes, one of the most critical tools is the ability to communicate the right story.
(more…)
#92: How to Use Story Marketing to Make Movements Happen
#92: How To Use Story Marketing To Make Movements Happen
The world of brand marketing is changing rapidly. Ad campaigns don’t work like they used to. Because brands are no longer the storytellers. They’re the story makers handing their stories to their customers in hopes they’ll share it with their world. (more…)
#91: How To Define Your Most Fascinating Story
#91: How To Define Your Most Fascinating Story
How would you go about creating a brand story for a person? Would you be able to sell an individual’s personal story or even your own?
We at Business of Story focus on teaching storytelling and branding techniques for media marketers, advertisers, nonprofits, and other business-oriented organizations and leaders.
#90: How Stories Drive Epic Performance
#90: How Stories Drive Epic Performance
In March, The Virgin Group honored storytelling month on its website because Richard Branson believes that the strength and ability to tell stories effectively drives performance in business.
Branson is just one business leader who has tapped into the ancient craft of storytelling to drive performance and mold the behaviors that construct the culture within many of his booming companies.
#89: Why You Must Move from Adverbs to Adventures in Your Storytelling Marketing
#89: Why You Must Move from Adverbs To Adventures In Your Story Marketing
Your customers don’t want to hear about what you make. They want a story about what you make happen. That’s why Robert Rose urges you to transform your marketing department into a storytelling department. Turn your adverbs and adjectives into adventures in your story marketing to move your audiences to action.
