Podcast
#258: How to Find Your Purpose-Driven Brand Story
#258: How to Find Your Purpose-Driven Brand Story
We all share a desire to be fulfilled in what we do. And for more and more business leaders today, that means creating purpose instead of only profit. But in order for brands to survive, finding your purpose-driven brand story is no longer optional – it’s a necessity. In fact, one of the most influential investors in the world, Larry Fink, stated in his annual letter to CEOs that “a company cannot achieve long-term profits without embracing purpose and considering the needs of a broad range of stakeholders.” Listen closely to my guest Simon Mainwaring share how you can find your brand’s purpose to connect with your customers and employees and achieve long-term success.
Discussed in this Episode
- Why Simon believes the future of profit is purpose
- The three critical questions to ask yourself in order to find and define your purpose
- Why defining and sharing your purpose-driven brand story is crucial for your organization’s long-term success
- Examples of brands that are successfully utilizing storytelling for positive social change
Resources & Links
- We First Branding
- Lead With We Podcast
- We First: How Brands and Consumers Use Social Media to Build a Better World
- Connect with Simon on Linkedin
- Follow Simon on Twitter
- Connect with Simon on Facebook
- #160: How a Purpose-Driven Brand Story Will Increase the Health of Your Organization
- #161: How to Bring Clarity and Energy to Your Personal Brand Story
- #235: How Your Purpose-Driven Brand Story Can Triple Your Growth
- Brand Bewitchery
- Business of Story online course
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